Product Marketing Lead, Verticals

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
We are looking for a strategic product marketing lead to join our Segments PMM team. This role will be responsible for working on how we enter new markets - whether that's new industries and verticals that we break into, or adjacent areas that we explore and decide to go after. This role will be responsible for driving business results, working closely with cross-functional GTM leadership and key product groups.
You'll be responsible for driving new market strategies from 0 to 1, and working closely with cross-functional teams to build a scalable GTM framework once we've established market fit. You will partner closely across sales and enablement, partnerships, integrated marketing, creative, and product. Your ability to articulate and align customer and market insights with our company goals and product strategy is essential to Klaviyo's success.
The ideal candidate is a strategic thinker who excels in a fast-paced environment. You are passionate about understanding customers and their needs, and enjoy developing compelling storytelling and messaging. You have extensive experience building new programs and experiences that scale, as well as proven success enabling sales teams to communicate our unique value proposition.
How You'll Make a Difference

• Market Expertise: Be an expert on new verticals for the Klaviyo organization, including:
• Tracking market and competitive trends
• Defining our ideal customer profile and developing TAM/SAM
• Building a deep understanding of the customer's needs and pain points, and developing key personas,

• GTM Strategy: translate positioning and messaging frameworks into thoughtful go-to-market plans across sales-led and self-service buying motions, including:
• Identifying key growth levers needed to meet targets
• Defining prioritized target audiences and value propositions
• Developing sales plays and cross-channel marketing programs that scale, in partnership with sales and marketing leadership
• Working with Segment PMM's to scale and embed new verticals into our foundational segment plans
• Sales Enablement: Equip our enablement and sales teams with the resources needed to effectively sell, and drive awareness across the field - including sales collateral, customer stories, discovery questions and objection handling
• Product Positioning & Insights: Collaborate with platform PMM and product to define and refine the positioning, messaging, and value propositions of Klaviyo's offerings specifically tailored for beach vertical - including influencing the roadmap development.
• Drive the Business: Partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials

Who You Are

• 8+ years of product marketing experience, including experience marketing B2B SaaS products, with a passion for serving customers and creating clear messaging and product positioning
• Experience working closely with large sales organizations, supporting complex sales cycles with buyers that have multiple decision makers
• Data-driven strategic thinker, who thrives at turning quantitative insights into compelling messaging, and can build a plan while operating with urgency in a fast-paced environment
• Strong executive presence with excellent communication skills, who can communicate complex technical details to a non-technical audience
• Proven success influencing peers and leaders, across sales, marketing, product, and regional markets
• Team player, able to collaborate with technical, creative, and business experts at all levels of the organization (including across remote locations)
• Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines
• Owner-operator mindset, with a deep sense of ownership of the business results, who actively looks for new ways to grow and improve

Massachusetts Applicants:It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$148,000 - $222,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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