*Banking services provided by MVB Bank, Inc., Member FDIC
As an Associate Product Marketing Director, you will drive go-to-market (GTM) strategies and plans for key offerings across the Consumer Growth platform, which interweaves Credit Karma with TurboTax product offerings. Specific initiative areas will vary based on priority but some examples include launching and optimizing 0-1 products targeting growth segments, driving increased LTV of existing products via upsell and cross-sell, and packaging/bundling offerings to drive more adoption and retention. In this role, you will be an individual contributor driving key strategic initiatives. You are well-versed in all aspects of marketing from strategy through to cross-functional team leadership and program execution. You will report to the Director of Product Marketing.
What you’ll do:- GTM strategy: Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, customer research, market analysis, competitive analysis, segmentation, targeting, positioning, messaging framework, and channel strategies
- Strategic growth: Drive complex growth initiatives across the portfolio - develop business cases, evaluate opportunities, analyze business performance and customer data, identify priorities, and push and execute for progress through Credit Karma teams
- GTM plan and program execution: Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
- Product planning: Collaborate with product and research teams to influence product strategy and roadmap development
- Partnership and influence: Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)
- Customer Journeys: Build strategies for acquisition, engagement, retention, upsell/cross-sell across offerings
- BA/BS with 10+ years of experience in product marketing at a consumer technology company; MBA highly preferred
- Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches
- Analytical and strategic: deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results
- Proven experience as an driver as well as a collaborator/influencer across strategic and tactical initiatives: able to think big but also to drive business outcomes
- Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams
- 4+ years in product marketing at a large B2C tech company
- Proven track record of success in driving subscriber growth and retention in a direct-to-consumer (DTC) or B2C environment
- Proven ability to present effectively to and influence senior leadership and cross-functional teams. Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
- Highly collaborative work style; proven experience leading cross-functional teams
- High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others
- High comfort working with ambiguity, able to anticipate and adapt to shifting priorities
- Problem solver mentality - self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress
- Growth mindset
- Fintech and B2C subscriptions experience a plus
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
- Education Perks
- Paid Gift Week in December
Equal Employment Opportunity:
Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.
Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
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Credit Karma Charlotte, North Carolina, USA Office
13146 Ballantyne Corporate Pl, Charlotte, NC, United States, 28277
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