Marketing Data Platforms - Product Manager, Vice President

Job Description
You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.
As a Product Manager in Marketing Data Platforms, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.
The Marketing Data Platforms (MDP) team is dedicated to enriching and activating audiences across multiple communication channels. We drive omnichannel personalization to deliver a best-in-class customer experience and empower our internal paid media team with advanced tools for measuring media performance and optimizing investments.
This role will be responsible for driving discovery sessions, gathering technical requirements, and coordinating integrations with key partners such as Personalization & Insights (P&I), Marketing Connect, and various activation endpoints. The Product Manager will own the project plan and timeline, ensuring seamless end-to-end audience activation and supporting our target state architecture.
Job responsibilities

• Develops a product strategy and product vision that delivers value to customers
• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
• Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
• Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
• Lead Discovery & Requirements Gathering: Facilitate sessions with stakeholders to identify business needs and technical requirements for the Marketing Data Platforms.
• Integration Management: Oversee new integrations with Personalization & Insights (P&I), Marketing Connect, and activation endpoints to support omnichannel personalization.
• Project Coordination: Develop and manage detailed project plans and timelines, ensuring alignment across all systems and teams involved in audience activation.
• Stakeholder Collaboration: Partner with internal teams, including paid media, engineering, and analytics, to deliver solutions that enhance customer experience and media performance measurement.
• Platform Strategy: Contribute to the target state architecture and roadmap for the Marketing Data Platforms, supporting ongoing innovation and scalability.
• Performance Optimization: Equip internal teams with tools and insights to measure and optimize media investments.

Required qualifications, capabilities, and skills

• 5+ years of experience or equivalent expertise in product management or a relevant domain area
• Advanced knowledge of the product development life cycle, design, and data analytics
• Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
• Bachelor's degree in Marketing, Business, Computer Science, or related field; advanced degree preferred.
• 5+ years of product management experience, ideally in marketing technology, data platforms, or digital personalization.
• Proven track record of leading cross-functional projects and technical integrations.
• Strong understanding of omnichannel marketing, audience activation, and campaign execution.
• Excellent communication, organizational, and stakeholder management skills.
• Experience with agile methodologies and project management tools.

Preferred qualifications, capabilities, and skills

• Demonstrated prior experience working in a highly matrixed, complex organization
• Familiarity with customer data platforms, personalization engines, and performance measurement tools.
• Experience working with internal marketing & technology teams and external vendors.
• Ability to translate complex technical requirements into actionable project plans.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
The Digital team is dedicated to creating innovative, industry-leading products and experiences that help customers access, share and control their financial data so they can make smart decisions with their money. Teams enable innovation while adhering to the firm's data sharing principles of security, customer control and convenience, and privacy.