Product Manager, Incrementality

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We’re looking for a Product Manager to join our Revenue Product team at Snap to help with our Signals and Measurement workstreams

What you’ll do:

• Prioritize features, build roadmaps, and collaborate with cross-functional teams to develop and launch impactful products within Snap’s advertising ecosystem.

• Lead product areas to drive down-funnel performance for our advertisers.

• Build trust and credibility through deep domain expertise, sound decision-making, and delivering high-quality outcomes that align with Snap’s broader revenue goals.

• Partner with teams focused on platform and horizontal capabilities, including Ads Quality (Ranking, Targeting, Marketplace, and Ad Formats & Creatives), Signals and Measurement, and Ads Manager to drive efficient execution.

• Be highly analytical and use data to make decisions

• Be an excellent written and verbal communicator

Knowledge, Skills & Abilities:

• Deep understanding of technical and privacy implications of complex ad tech integrations

• Deep understanding of ads measurement methodologies and associated technologies (e.g. lift testing, ghost ads, MMM, MTA, MMP, DCR, Clean room etc.)

• Knowledge of the global ads measurement ecosystem as well as incrementality

• Ability to collaborate and build trust with engineers, designers, data science and other cross-functional teammates

• Ability to independently initiate and drive projects to completion with minimal guidance

• Skilled in concise communication and influencing outcomes

• Knowledge of product-oriented quantitative analysis, including statistical analysis

BS/BA degree or equivalent years of experience

• 4+ years of experience building and shipping products at a consumer or advertising technology company

Preferred Qualifications:

• Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $173,000-$259,000 annually.

Zone B:

The base salary range for this position is $164,000-$246,000 annually.

Zone C:

The base salary range for this position is $147,000-$220,000 annually.

This position is eligible for equity in the form of RSUs.