Responsible for defining and executing product enablement strategy, building scalable frameworks, partnering with teams for enablement, and ensuring content quality and relevance.
The Impact of a Product Enablement Director at Coupa:
You own the strategy and execution for ensuring internal teams - solution advisory, value advisory, services and partners are product-ready, release-ready, and value-ready. This role translates product capabilities into clear, consumable enablement that drives adoption, confident product conversations, and consistent product usage. You will operate at the intersection of Product Management, Product Marketing, Sales, Presales, Customer Success, and Services, ensuring the entire organization understands what the product does, why it matters, and how to use it effectively.
What You'll Do:
- Define and own the Product Enablement strategy and roadmap. Establish clear ownership boundaries between Product Enablement, Product Marketing, and Sales Enablement
- Build scalable enablement frameworks for multi-product environments
- Own enablement for Presales roles (Solutions Consultants, Value Engineers, Architects)
- Enable teams to articulate business value, ROI, and outcomes
- Standardize demo, discovery, and solution storytelling framework
- Partner with internal teams for enablement for product releases and launches and work closely with Product Management to understand roadmap intent and customer impact
- Translate releases into role-based enablement for Sales, Presales, Customer Success, and Services
- Own the product enablement content ecosystem (training, guides, demos)
- Ensure content is current, modular, and easily discoverable
- Partner with Product Marketing on messaging consistency and positioning
- Establish structured feedback loops from field teams to Product and Surface enablement gaps, adoption blockers, and usability issues
- Influence product roadmap and documentation improvements
- Represent field readiness and adoption perspectives in product discussions
What You Will Bring to Coupa:
- 8+ years of experience in Product Enablement, Product Management, Customer Success, Presales, or related roles in software
- Proven experience building and scaling product enablement programs
- Strong understanding of procurement, finance, supply chain, or spend management processes
- Experience working closely with Product Management and Engineering teams
- Strong understanding of enterprise software sales cycles and presales motions
- Experience working closely with Sales and Presales leadership
- Excellent communication, facilitation, and presentation skills
- Prior experience in Product Management, Presales, Solutions Consulting, or Value Engineering
#LI-REMOTE
#LI-AA2
Similar Jobs at Coupa
Artificial Intelligence • Fintech • Information Technology • Logistics • Payments • Business Intelligence • Generative AI
The Solution Advisor - Coupa Pay Specialist provides expertise in Coupa's Payment solutions during the pre-sales process, supports sales teams, and collaborates on product management and departmental strategies.
Top Skills:
AchBacsCoupa PayH2HPayment SolutionsPcardsSaaSSwiftTreasury Management
Artificial Intelligence • Fintech • Information Technology • Logistics • Payments • Business Intelligence • Generative AI
As a Sr. Solution Advisor, you will provide technical and functional expertise during the sales process, conducting demonstrations and offering insights to enhance client business outcomes.
Top Skills:
AribaConcurFinanceGreat PlainsIvaluaNetSuiteOracleProcurementSaaSSAP
Artificial Intelligence • Fintech • Information Technology • Logistics • Payments • Business Intelligence • Generative AI
The Senior Analyst, Business Planning will define and build financial models to support executive decisions, resource allocation, and operational strategies. This role involves collaborating with various leaders and ensuring data accuracy and integrity.
Top Skills:
ExcelLookerPower BISQLTableau
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
