The Product Data Analyst will analyze mobile app UA campaign data to define metrics, optimize performance, build reporting structures, and present insights to stakeholders.
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
StackAdapt’s Advertising Technology team is looking for a highly analytical and results-oriented Product Data Analyst to drive data insights for our Mobile App User Acquisition (UA) program. In this role, you will work closely with cross-functional teams to define key performance metrics, analyze trends, and deliver impactful data-driven recommendations that optimize mobile app campaign performance. You will collaborate with Product, Machine Learning, Business Intelligence (BI), Data Engineering, and Data Analytics teams to build data sources, dashboards, and reporting structures that provide actionable insights.The ideal candidate is data-driven, detail-oriented, and has a strong understanding of mobile user acquisition metrics, performance tracking, and attribution models.
What You'll Be Doing
- Analyze past and present mobile user acquisition (UA) campaign data to identify key trends, measure effectiveness, and provide insights for optimization.
- Establish and refine the core metrics that drive mobile UA performance, ensuring alignment with business goals.
- Work closely with BI, Data Engineering, and Data Analytics teams to leverage their expertise in building scalable data solutions.
- Partner with Product and Machine Learning teams to analyze data trends, optimize targeting models, and enhance campaign performance.
- Collaborate with the BI team to design and maintain data sources, dashboards, and automated reports that provide real-time insights for leadership.
- Lead weekly performance reviews, present key findings, and share data-driven recommendations with stakeholders.
- Prepare and present QBRs to the leadership team, highlighting campaign trends, opportunities, and data-driven insights.
What You'll Bring to the Table
- Bachelor’s degree in Data Science, Business Analytics, Statistics, Computer Science, or a related field.
- 2-4 years of experience in data analysis, business intelligence, or product analytics within advertising technology, mobile user acquisition, or performance marketing.
- Strong experience with SQL for querying and analyzing data.
- Proficiency in data visualization tools like ThoughtSpot, Tableau, Looker, or Power BI.
- Familiarity with Python or R for statistical analysis is a plus.
- Ability to extract meaningful insights from complex data sets and communicate findings in a clear, actionable manner.
- Strong communication and presentation skills with the ability to translate data insights into compelling narratives for leadership and stakeholders.
- You may also have an understanding of key mobile UA metrics such as Cost Per Install (CPI), Install Per Mille (IPM), Click-to-Install (C2I), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
StackAdapter's Enjoy
- Highly competitive salary
- RRSP/401K matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Full benefits from day one of employment
- Work-from-home reimbursements
- Optional global WeWork membership for those who want a change from their home office
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-Remote
Top Skills
Looker
Power BI
Python
R
SQL
Tableau
Thoughtspot
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