Principal Product Manager - Martech & Personalization

Who we are

Gen Digital is the global leader in digital safety. More than 5 billion people are online - banking, learning, shopping and connecting. Our mission is to Power Digital Freedom - guarding online wellness to enable rich, full and safe digital lives. Gen blocks more than 14B threats a year, yet cyber criminals are getting more creative every day - leveraging LLMs, deepfakes, and targeting our identities. Our family of brands: Norton, LifeLock, Avast, Avira, AVG, CCleaner and Reputation defender protect over 500 million people worldwide.

Ecommerce at Gen is the front-door - where people learn about cyber safety, how we can help them, then choose and purchase our products and services. The Ecommerce team at Gen is responsible for the overall browse, discover, purchase and retention customer experience across our brands globally. This is a multi-billion dollar, global, multi-site, multi-brand experience.

Principal Product Manager - MarTech and Personalization

Cybersafety is an evolving and competitive market, and Gen products are the leaders - best loved and reviewed by our customers. Our ecommerce experiences must evolve to represent the best of these products - highlighting customer benefits, product features and clear options for customers. As a Principal Product Manager in MarTech you'll help drive how customers understand our products - improving the relevance of our ecommerce experience.

Objectives

- Identify opportunities to personalize the ecommerce shopping experience, particularly the content and storytelling, relevance based on what we know about our customers

- Improve the integration with our customer systems of record - which are evolving - with a new CDP and analytics stack

- Evaluate and improve our CMS implementation (AEM / AEM Cloud) to facilitate speed of experimentation and productionalization of experiments

- Partner with engineering, data and analytics, architecture to improve how we can determine and drive site personalization and experimentation

- Drive experiments and a learning agenda, contributing to revenue growth via a more relevant and compelling site

- Integrate effectively with traffic generation channels - including paid search, social and SEO

- Effectively leverage AI - in how you efficiently manage your product and in bringing AI-driven experiences into the product

Who you are

- Bachelor of Computer Science, Engineering or related field.

- You have a minimum of 5 years of experience.

- A very strong product manager, with a track record of driving measurable outcomes, developing new features and experiments

- You have rigorously prioritized possible enhancements, selecting those that will have the biggest impact to customer engagement and conversion; strong business acumen & quantitative skills guide your decision making

- You have built personalization features at scale - i.e. on an ecommerce site with >$100M in annual revenue

- You are curious about the evolution of the MarTech space - staying current on industry trends, developments, competitors

- The ideal candidate has experience with every facet of a modern MarTech stack: identity, CDP, CMS, channel integration (email, paid, social, agentic commerce)

- You model collaboration and partnership - especially with your data and engineering partners

How we work

This role follows a hybrid model (3 days / week in office) - so we can get the best of both worlds. Creative in-person collaboration with the flexibility both to focus and manage your personal life.

The annual base salary for this position is expected to be between $165,000-$190,000K. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.