Principal Product Manager, Advertising

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role

Demandbase is hiring a Principal Product Manager to shape the next evolution of our in-house DSP, transforming it from a powerful B2B media platform into an AI-driven, multi-channel intelligence engine.

This PM will play a pivotal role in scaling our DSP across display, video, and emerging media formats, while laying the foundation for agentic workflows, creative personalization, and outcome-driven optimization.

You’ll define how Demandbase connects data, creative, and decisioning into one adaptive system that automates success across the full customer journey. It’s a high-impact, technical, and strategic role for a product leader who thrives at the intersection of AI, media infrastructure, and B2B marketing innovation.

The base compensation range for this position are for candidates based in San Francisco, CA. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience.

Responsibilities:

• Own the DSP strategy and roadmap to drive scalable, AI-led performance across all channels, including display, video, and emerging formats.

• Evolve our optimization engine into an autonomous system that learns, adapts, and recommends actions to maximize pipeline and revenue outcomes.

• Partner with the Creative Personalization team to integrate adaptive creative and generative content into the media experience.

• Scale video and CTV activation using our proprietary account graph and identity data to deliver measurable B2B reach and engagement.

• Advance measurement and experimentation by building causal-lift frameworks that quantify pipeline influence across media types.
  Work with Engineering and Data Science to bring AI models into production that personalize bidding, pacing, and creative selection.

• Collaborate cross-functionally with GTM, Marketing, and Finance to define success metrics (media revenue, ROI, cost per pipeline dollar).

• Represent the advertiser and agency voice internally to ensure our DSP delivers intuitive, high-impact workflows that scale globally.

Qualifications:

• Deep expertise in programmatic media, DSPs, and auction dynamics, with curiosity for how AI is reshaping them.

• You think like a systems architect, connecting creative, optimization, and measurement into unified intelligence loops.

• Fluency, or at least demonstrated curiosity, around AI product concepts (agentic systems, reinforcement learning, large model integration) and how they translate to user and business value.

• Experience expanding into new media formats (CTV, native, video) and solving for scale, latency, and measurement challenges.

• Strong partnership instincts that help you collaborate effectively across engineering, science, agencies, and GTM teams.

• Clarity under complexity: you prioritize ruthlessly, communicate with precision, and move teams toward decisive execution.

• 7–10+ years of product management experience, ideally in ad tech, DSPs, or large-scale AI-driven systems.

• Proven track record of driving growth through media optimization, measurement, or identity innovation.

• Strong technical literacy and comfort discussing architecture, ML models, or experimentation frameworks with engineers.

• Understanding of multi-channel programmatic ecosystems and B2B buying behavior.

• Excellent communication and storytelling skills with both executive and technical audiences.

• Experience with generative AI or creative automation in a media or martech context.

Benefits

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.