Principal, AI Solutions for Sales Effectiveness

POSITION SUMMARY:
We are seeking a highly skilled and innovative Director to lead our efforts in leveraging AI solutions to enhance sales effectiveness. In this role, you will drive the integration of AI-powered tools and technologies across the sales organization, enabling data-driven decision-making, optimizing sales processes, and ultimately improving overall sales performance. This position combines deep expertise in AI with a strong understanding of sales strategy and analytics, ensuring that AI strategies are aligned with business objectives and deliver measurable results.

PRIMARY RESPONSIBILITIES:
● Lead the development and execution of AI-driven strategies designed to optimize the sales process, enhance sales team performance, and improve sales outcomes.
● Identify opportunities for AI application in key areas such as analytical insights, sentiment analysis,
customer segmentation, and personalization of sales approaches.
● Evaluate, implement, and integrate AI solutions such as predictive analytics, machine learning algorithms, and AI-based CRM tools to streamline sales workflows.
● Manage the deployment of AI-powered tools and platforms, ensuring smooth adoption and effective use across the sales organization.
● Work closely with IT, data science, and product teams to ensure the successful integration of AI technology into existing sales systems
● Utilize AI-driven analytics to enhance decision-making, improve pipeline management, and boost
conversion rates.
● Drive the use of AI and data analytics to provide actionable insights on sales performance, customer behaviors, and market trends.
● Provide regular reports and recommendations to senior leadership on the impact of AI solutions on sales effectiveness and ROI.
● Stay at the forefront of AI trends and technologies, continuously evaluating new tools and methodologies to improve sales performance.
● Champion innovation by testing and scaling new AI models or platforms to drive sales efficiency and effectiveness.

QUALIFICATIONS:

● Bachelor’s degree in Business, Computer Science, Engineering, Data Science, or a related field (MBA or advanced degree is a plus).
● Minimum of 8+ years of experience in sales operations, sales enablement, or business strategy,
with at least 3+ years of hands-on experience utilizing AI solutions in a sales context.
● Proven track record of successfully implementing AI technologies to improve sales effectiveness,
revenue growth, or sales productivity.
● Strong background in sales processes, CRM systems, and sales performance analytics
● Experience modeling complex problems, both conceptually and tactically (spreadsheets, analysis
tools, visualization).
● VBA, MySQL and/or database querying experience preferred.
● Advanced proficiency in Excel necessary (SQL a plus).

KNOWLEDGE, SKILLS, AND ABILITIES:
● In-depth knowledge of AI, machine learning, and data analytics, with the ability to translate these
technologies into actionable sales strategies.
● Strong understanding of sales methodologies and the ability to apply AI solutions to enhance
traditional sales processes.
● Expertise in AI tools and platforms that support sales operations (e.g., predictive analytics,
automated lead scoring, AI-based CRM systems).
● Excellent problem-solving skills, with the ability to identify key opportunities for AI
implementation in sales workflows.
● Proven experience leading cross-functional teams, managing projects, and driving change across
organizations.
● Strong communication skills, with the ability to articulate complex AI concepts in a clear and
compelling way to non-technical stakeholders.
● Endless curiosity and a need to dive deeper for understanding.
● Strategic thinker with a strong business acumen

PHYSICAL DEMANDS & WORK ENVIRONMENT:
● Duties are typically performed in an office setting and/or in the field.
● Ability to use a computer keyboard, communicate over the telephone and read printed
materials.

● Duties may require working outside normal working hours (evenings and weekends) at
times.

Travel required for this position:
No ☐ or Yes x : Infrequent travel