The PR Sr. Account Executive manages client projects, develops media strategies, crafts pitches, and creates high-quality written materials. They ensure successful client communications and media engagement.
SutherlandGold is a PR agency specializing in the tech industry where ambitious, creatives hit go. We’re dedicated to the art of storytelling and helping companies own their narrative to inspire action in their target audience. We work with market leaders and soon-to-be change makers to develop positioning and establish their thought leadership in their field.
As the day to day client contact, the SAE's role is to manage client projects and programs, helping to ensure that all aspects of an account are moving forward, ensuring all client and media deliverables are high-quality and error free.
Responsibilities
- Manage client projects and programs independently - i.e. client launches, executive thought leadership platform, digital campaigns, influencer programs.
- Contribute to creation of plans, strategies and messaging.
- Provide media strategy for launches, announcements, etc.
- Develop smart, effective pitches for news announcements and trend pitching.
- Secure media hits both at tier one and trade outlets.
- Provide insightful analysis of coverage and announcement recaps for clients.
- Develop and edit creative, high-quality written materials, including executive communications, press releases, speaking & awards submissions, content for influencing blogs, online news sites, etc.
- Participate in developing executive thought leadership platform programs by compiling research, drafting interview questions and writing content recommendations as needed.
Qualifications
- 3 – 5 years post graduate experience in a public relations agency or a similar position.
- B2B tech experience preferrably in Cybersecurity, AI, fintech or enterprise
- Strong media experience with a track record of placing high-impact stories
- Excellent verbal and written communication skills.
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