Performance Marketing Manager

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About Updater:

Updater is revolutionizing the moving experience. At Updater, we're building delightful, easy-to-use products to streamline the moving process for individuals, real estate professionals, and relocation companies. We're creating a seamless and stress-free journey for everyone involved in a move. We foster a collaborative and innovative environment where individuals make a significant impact.

The Opportunity:

Join our experienced and dynamic team to support our performance marketing strategy! This is a fantastic opportunity for a Google Ads expert to drive significant growth, own impactful campaigns, and directly contribute to our continued success in a rapidly evolving market while learning from an experienced Performance Marketing team. If you're passionate about leveraging data to fuel innovation and are eager to make a tangible difference, this role is for you.

Key Responsibilities:

• Develop, implement, and manage performance marketing strategies across various channels, including but not limited to mastering paid search (specifically Google Ads), paid social, display advertising, and affiliate marketing.  
• Plan and execute campaigns, ensuring they are aligned with business objectives and target audiences.
• Continuously monitor and analyze campaign performance with a strong comfort level with data, identifying key trends, insights, and opportunities for optimization.
• Manage 8-figure annual budgets effectively, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, and overall campaign effectiveness.
• Collaborate closely with cross-functional teams, including Marketing, Sales, and Product, to ensure cohesive strategies and messaging.
• Demonstrate an eagerness to learn and stay up-to-date with the latest trends and best practices in performance marketing and the broader digital landscape.
• Take ownership of tasks and processes from inception to completion, ensuring high-quality execution.
• Proactively bring new ideas and opportunities to the table for campaign and overall growth, going beyond simply executing existing plans.
• Generate regular performance reports and present findings to stakeholders, taking a strong sense of ownership for campaign results, even when external factors may influence outcomes.
• Identify and evaluate new performance marketing channels and technologies.
• Manage relationships with external vendors and agencies.

Required Expertise:

• Proven experience (typically 3+ years) in performance marketing roles, with a strong track record of driving measurable results.
• Mastery of Google Ads and a deep understanding of other digital marketing channels and their respective best practices.
• Hands-on experience with other key advertising platforms (e.g., Meta Ads, LinkedIn Ads).
• Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously.
• Strong communication and presentation skills, with the ability to convey complex information clearly and concisely.  
• Experience with marketing automation platforms and CRM systems is a plus.

Desired Behaviors:

• Results-Oriented: Demonstrates a strong focus on achieving measurable outcomes and exceeding targets.
• Analytical Thinker: Approaches challenges with a data-driven mindset, using insights to inform strategies and decisions.
• Proactive: Takes initiative and anticipates future needs and opportunities, consistently bringing new ideas forward.
• Collaborative: Works effectively with cross-functional teams to achieve shared goals.
• Adaptable: Thrives in a fast-paced environment and embraces change.
• Continuous Learner: Stays curious and actively seeks out new knowledge and skills in the evolving digital landscape, showing a strong eagerness to learn.
• Ownership: Takes full ownership of assigned tasks, processes, and campaign performance.

Compensation: This posting is anticipated to remain open until July 1, 2025. The new hire salary for this position is $80,000-$112,000 annually. Factors which may affect the starting pay within this range include skills, experience, and other qualifications aligned with Updater's internal leveling guidelines.