Performance Marketing Lead

About Freedx

Freedx is a next-generation cryptocurrency exchange built by experts from crypto, finance, and technology. We’re reimagining digital asset trading with a focus on security, scalability, and AI-driven innovation. Our mission is to empower users with the freedom to manage their assets confidently through seamless, transparent, and high-performance trading experiences.

The Role

We’re seeking a Performance Marketing Lead with deep expertise in AI-powered acquisition, automation, and analytics. You’ll own end-to-end growth: from paid media and lifecycle marketing to attribution and forecasting, using advanced AI tools to drive activation, retention, and lifetime value.

You’ll combine creative strategy with machine learning insights to shape global growth, optimize spend, and scale performance across all digital touchpoints.

What You’ll Do

1.     AI-Driven Acquisition & Optimization

• Lead global campaigns across social, search, and crypto-native channels (X, Telegram, Google Display, TradingView, Coinzilla).

• Use generative tools (Jasper, AdCreative, Midjourney, Runway) to test creative variations at scale.
• Employ AI-driven bidding, creative rotation, and predictive optimization to maximize CAC-to-LTV efficiency.

2. Lifecycle & Retargeting Automation

• Build intelligent retargeting and lifecycle frameworks using Braze, Segment, or CleverTap.
• Automate personalized journeys triggered by user behavior or funnel stage.
• Continuously improve engagement and conversion using predictive insights.

3. Conversion Intelligence & Experimentation

• Run AI-powered multivariate testing and CRO using Optimizely or Mutiny.
• Leverage analytics and heatmaps to refine landing pages and user flows.
• Drive measurable uplifts through data-informed experimentation.

4. Growth AI, Attribution & Forecasting

• Manage clean data pipelines, event tagging, and multi-touch attribution.
• Develop real-time dashboards in Looker or GA4 for spend, ROI, and engagement visibility.
• Use predictive LTV models and budget forecasts to guide decision-making.

5. Generative Discovery (SEO, ASO & AEO)

• Expand organic visibility across Google SGE, Perplexity, ChatGPT, and other AI search engines.
• Coordinate with content and PR teams to strengthen generative discoverability and backlinks.

Your Stack

• Core Platforms: Meta, Google, TikTok, X, Reddit, Telegram Ads, Coinzilla
• AI & Automation: Jasper, ChatGPT, AdCreative, Midjourney, Runway, Mutiny, Optimizely
• CRM & Analytics: Braze, CleverTap, Segment, AppsFlyer, Looker, GA4

What You’ll Bring

• 6–10 years in performance/growth marketing, ideally in fintech, crypto, or Web3
• Proven experience using AI-driven workflows for campaign optimization and forecasting
• Strong analytical capability across LTV modeling, attribution, and cohort analysis
• Familiarity with Telegram marketing and Web3-native ecosystems
• Agile, data-led approach with a bias for creative experimentation

What We Offer

• Remote-first flexibility and autonomy
• Crypto or fiat payment options
• High-impact ownership in a fast-scaling exchange
• Direct collaboration with founders and senior leadership
• Competitive pay with performance-based incentives
  

Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.