Partner Marketing Manager - MSP

We’re looking for a hands-on Partner Marketing Manager to help us build and scale our MSP partner ecosystem. This role blends field marketing (recruiting and enabling new partners) with channel marketing (activating partners and helping them drive revenue).

You’ll work closely with sales, partnerships, and product to:

• Recruit new MSP partners

• Onboard and enable partners quickly

• Create simple, repeatable programs that help partners sell more effectively to MSPs and end customers

Key Responsibilities:

Partner Recruitment & Field Marketing

• Plan and execute marketing programs to attract and recruit new MSP partners

• Support partner recruitment through:

  • Industry events and conferences

  • Webinars, roadshows, and virtual events

  • Account-based marketing & targeted campaigns aligned with sales outreach

• Customize messaging and campaigns for MSP audiences and verticals

• Partner closely with sales to support partner pipeline growth

Partner Enablement

• Develop and maintain partner-ready assets, including:

  • Messaging and positioning guides

  • Pitch decks and one-pagers

  • Email and campaign templates

• Ensure partners understand who to sell to, how to sell, and why they win

Channel Marketing & Enablement

• Build and manage co-marketing programs that help partners sell more:

  • Co-branded campaigns

  • Turnkey demand-gen kits

  • Partner sales enablement materials

• Drive partner engagement and activation post-onboarding

• Work with partners to launch campaigns and track adoption

• Identify top-performing partners and help scale what’s working

Go-To-Market Collaboration

• Collaborate with:

  • Sales on partner recruitment and deal support

  • Product and marketing on messaging and launches

  • Digital marketing on awareness, lead generation, and nurture campaigns

• Serve as the voice of the partner in marketing decisions

• Provide feedback loops to improve partner programs and assets

Measurement & Optimization

• Track and report on partner marketing performance, including:

  • Partner recruitment pipeline

  • Active vs. inactive partners

  • Partner-sourced or partner-influenced revenue

• Use insights to improve enablement and campaigns over time

Qualifications:

Required:

• 4–8 years of experience in field marketing, channel marketing, or partner marketing

• Background in managed services or managed security services

• Proven ability to create and execute programs from scratch

• Experience tracking partner marketing performance (MQLs, pipeline influence, campaign effectiveness)

• Ability to work on multiple projects in a fast-paced, dynamic environment and adapt quickly to changing business needs.

• Team player who collaborates effectively with cross-functional teams

• Self-starter who’s comfortable operating in fast-moving environments

Nice to Have:

• Experience building or scaling an MSP or reseller program

• Experience selling to the MSP ecosystem

• Familiarity with MDF or co-marketing programs

• Experience working in Google Workspace

What Success Looks Like:

• Increase the number of signed and onboarded MSP partners

• Partners are confidently running campaigns and closing deals

• Sales teams see marketing as a strong partner recruitment and enablement engine

• Repeatable, scalable partner marketing programs are in place

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $105,000 - 115,000 but may vary depending on job-related knowledge, skills, experience and location.

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