The Media Strategist develops and executes digital search marketing campaigns, mentors specialists, and provides strategic recommendations based on performance metrics.
The Strategist acts as a strategic partner to our clients and internal team, ensuring media campaigns meet/exceed client marketing objectives. The ideal candidate has a passion for digital media with deep expertise in Search Activation—someone who can lead the hands-on execution of campaigns in platforms like Google Ads, Search Ads 360, and Microsoft/Bing Ads, while also serving as a strategic advisor. This role requires a balance of platform fluency, analytical thinking, and strong client communication.
The Media Strategist will oversee and lead strategic media planning, with a strong emphasis on Search marketing. They will also act as a point of escalation and mentor for Media Specialists.
What you'll do:
- Plan, build, and manage multi-channel media campaigns with a core focus on Search across Google Ads, Search Ads 360, and Microsoft/Bing Ads
- Guide Specialists on campaign implementation, pacing, and in-platform optimizations, ensuring alignment with client KPIs and industry best practices
- Monitor search campaign performance daily; make data-driven adjustments to improve ROI, CTR, and overall efficiency
- Present detailed analysis of search performance and provide strategic recommendations rooted in platform insights and client business objectives
- Act as the primary media point of contact for select client accounts, providing thought leadership in Search Activation and broader performance media strategy
- Partner with analytics and data teams to translate campaign insights into actionable recommendations
What we're looking for:
- 5+ years in a digital media, performance marketing, or ad tech environment with 3+ years of hands-on experience managing search campaigns in Google Ads and/or SA360
- In-platform fluency in Google Ads, SA360, and Microsoft/Bing Ads; bonus for experience with YouTube, DV360, or paid social platforms
Top Skills
Dv360
Google Ads
Microsoft Bing Ads
Paid Social Platforms
Search Ads 360
Youtube
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
