Paid Media Senior Strategist

 We currently have a career opportunity for a Paid Media Senior Strategist to join our team (Remote).

This role will Lead overall performance and strategic direction for client accounts within their portfolio. They also oversee the service and relationship quality of each account. Seniors are responsible for leading Perficient’s biggest opportunities and play an integral role in delegating, coaching, and training other team members. 

Perficient is the global AI-first consultancy. Our team of strategists, designers, technologists, and engineers partners with the world’s most innovative enterprises and admired brands to deliver real business results through the transformative power of AI. As part of our AI-First strategy, we empower every employee to build AI fluency and actively engage with AI tools to drive innovation and efficiency. We break boundaries, obsess over outcomes, and shape the future for our clients. Join a company where bold ideas and brilliant minds converge to redefine what’s possible - while building a career filled with growth, balance, and purpose. 

Account Management:

• Creates and executes digital account strategies and plans for multiple clients
• Executes deep data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
• Understands natural optimization best practices and articulates knowledge and client deliverables effectively
• Manages client teams, delegates select tasks to Strategists/Specialists, and provides ongoing feedback and guidance
• Reviews client deliverables for quality and ensures that recommendations and work products are sound and viable
• Assists in day-to-day campaign management and optimizations as needed
• Stays up-to-date with changing technology and industry trends to determine how to best leverage the latest technological developments for Perficient clients especially focused on AI and its impact.

Client Management:

• Successfully manages day-to-day client interactions seeking opportunities to increase customer satisfaction and deepen client relationships.
• Develops a complete understanding of each client’s goals, markets, needs, and expectations of Perficient
• Provides excellent communication via conference calls, emails, and direct contact
• Effectively creates and delivers client performance reports and provides new, creative recommendations for improvements and best practice solutions.

Team Leadership and Development:

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of account management best practices through leading by example, positive reinforcement, and correction. 
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group

Business Development:

• Identifies strategic opportunities to expand both additional offerings (Example: full-funnel strategies, omni-channel approach) to existing clients and introduce paid media opportunities to existing clients using other services
• Assists in brand outreach and thought-leadership initiatives, including blog, POV and newsletter articles, case studies, etc. 
• Actively engages in prospecting and onboarding initiatives with Paid Media Director (audits, RFPs, discovery calls, deliverables, sales collateral, etc.)

• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support data-informed task execution. 

• Familiarity with AI-enhanced platforms is a plus. 

• A solid understanding of AI capabilities and limitations including ethical considerations is expected. 
   

• 7+ years of paid media experience
• Hands-on, in‑platform campaign execution experience across Google Ads (Search, YouTube, Display) and major paid social platforms (Meta, LinkedIn, TikTok, Pinterest, etc.).
• Proven ability to build, launch, manage, and optimize campaigns directly within platform interfaces
• Strong experience in programmatic buying platforms such as Google Ads, DV360, StackAdapt, Simpli.fi, etc.
• Experience with bid automation platforms: Adobe Ad Cloud Search (preferred), Skai, Search Ads 360, etc. 
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
• Ability to develop media plans and flight plans, including audience segmentation, channel selection, budget allocation, and forecasting for full funnel performance. 
• Demonstrated experience in performance optimization, including bidding strategies, creative testing, and audience refinement.
• Ability to analyze campaign performance, deliver actionable insights, and recommend data-driven optimizations.
• Strong understanding of measurement frameworks, KPIs, attribution, tracking, and conversion events.
• Ability to synthesize complex data into clear, compelling reports for both technical and non‑technical audiences.
• Proven ability to collaborate cross‑functionally with creative, insights, account teams, and client stakeholders.
• Excellent communication, presentation, and storytelling skills.
• Proven leadership ability and experience managing direct reports.
• Excellent project management and organization skills.
• Demonstrates initiative and a proactive, collaborative approach.

Preferred Additional Experiences:

• Experience managing large-scale budgets and multi-channel campaign portfolios.

• Familiarity with A/B testing frameworks, incrementality testing, and experimental design.

• Experience tagging and tracking implementations, such as GTM, pixels, and conversion APIs.

• Understanding of emerging ad formats and platform innovations across search and social.

• Familiarity with media planning tools and insights such as MRI-Simmons, MediaRadar, Pathmatics, etc. 

Preferred Education:

• Bachelor’s degree in business, marketing, or advertising preferred

The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $64,974 to $149,880. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview.

WHO WE ARE

Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients – the world’s largest enterprises and biggest brands succeed.

WHAT WE BELIEVE

At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special.

We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet.

Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.

“Applications will be accepted until the position is filled or the posting is removed”.

Disability Accommodations:

Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.

Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 

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Perficient is the global AI-first consultancy. Our team of strategists, designers, technologists, and engineers partners with the world’s most innovative enterprises and admired brands to deliver real business results through the transformative power of AI. As part of our AI-First strategy, we empower every employee to build AI fluency and actively engage with AI tools to drive innovation and efficiency. We break boundaries, obsess over outcomes, and shape the future for our clients. Join a company where bold ideas and brilliant minds converge to redefine what’s possible - while building a career filled with growth, balance, and purpose.