The Paid Media Manager will lead paid growth initiatives across various channels, managing campaigns for user acquisition and optimizing media performance for a health and wellness app.
About Us:
At WISEcode, we’re a well-funded, dynamic startup. WISEcode makes personalized nutrition a reality based on the facts – what truly is in our food — and marries this data with your preferences. Powered by AI and the world’s most comprehensive food and nutrition database, WISEcode embraces the fact that we are all different, have different dietary needs, objectives, and preferences, and should not be at the mercy of market spin or “expert” opinion. Every one of us should have the information we need to make the best decisions for ourselves.
After years of developing massively disruptive technology and data for nutrition, food, health and wellness, WISEcode sits on the precipice of transforming the food industry. Its focus has been on building thought leadership in FoodTechAITM, with engineers, technology execs, food data experts, etc.
We’re now focused on building the market-facing team, with aggressive goals for the next few years.
Overview
WISEcode is seeking a Paid Media Manager to lead all paid growth initiatives across social, search engine, and app store channels for our fast-scaling health and wellness mobile app. This position owns the development, execution, and optimization of campaigns driving user acquisition. The ideal candidate is data-driven, analytical, and passionate about using media performance insights to fuel scalable growth.
Key Responsibilities
Paid Media Strategy & Execution
● Develop, execute, and continuously improve integrated paid media strategies across Facebook, Instagram, TikTok, Pinterest, Reddit, Google Ads, and other emerging channels
● Manage search engine advertising (Google Ads and Microsoft Advertising) campaigns covering both branded and non-branded keyword strategies
● Build, monitor, and optimize all campaigns for acquisition, engagement, and ROAS objectives
● Manage external consultants for app store media placements and creative testing for Google Play and Apple App Store campaigns
● Oversee boosted organic content strategy to support overall campaign visibility and performance
● Partner with analytics and product teams to define audience segments, measure performance, and refine audience strategies based on CAC, LTV, and retention data
Social Media & Brand Growth
● Collaborate with content and creative teams to ensure consistent messaging across paid and organic placements
● Apply competitor benchmarking and platform insights to inform creative iterations and expand the audience
● Pilot and evaluate new channels to identify high-ROI opportunities for growth
Analytics & Performance
● Maintain reporting dashboards for ROAS, CAC, LTV, and attribution performance
● Present campaign insights and budget recommendations to leadership for scaling growth spend efficiently
Qualifications
● Bachelor’s degree in Marketing, Communications, Business, or related field
● Startup experience is a must; embracing AI tools to extend your marketing effort, daily
● Experience with Braze is a must
● 4–6 years of experience in paid media management or growth marketing, ideally in mobile app or consumer tech
● Proven track record managing search advertising across Google and Microsoft
● Demonstrated expertise across social ad platforms including Meta, TikTok, Pinterest, and Reddit ads
● Experience managing App Store Optimization (ASO) and app install campaigns
● Strong analytical skills with proficiency in tools such as Google Analytics, AppsFlyer
● Experience with campaign forecasting and performance visualization tools
● Creative thinker with proven ability to test, learn, and iterate quickly
● Passion for health, wellness, and digital innovation; roll up your sleeves and get stuff done
Bonus Skills
● Experience in the health and wellness or nutrition technology vertical
● Familiarity with influencer or partnership-driven growth campaigns
● Working knowledge of SEO/ASO best practices
● Comfort with data visualization and campaign forecasting
● Familiarity with ClickUp (our project management tool)
Success in This Role
Success will be measured by efficient scaling of user acquisition, efficiency of paid spend, and the ability to drive data-backed improvements in customer growth.
Top Skills
Appsflyer
Braze
Clickup
Facebook
Google Ads
Google Analytics
Instagram
Microsoft Advertising
Pinterest
Reddit
Tiktok
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