Omnichannel Growth Director (Wellmore)

ABOUT WELLMORE HOLDINGS 

Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the Wellmore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).  

 Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities we live in. Learn more at getwellmore.com  

WORKPLACE 

Remote  

ABOUT THE ROLE 

We’re hiring a Head of Omnichannel Growth to architect and lead a unified customer acquisition strategy across DTC, Amazon, retail, and third-party e-commerce for a portfolio of CPG wellness brands. This is a senior, strategic role focused on maximizing total brand value from media, influencer, and brand marketing investments— not just isolated channel performance. You’ll own the growth model that drives profitable scale, with a mandate to prioritize halo effects, contribution margin, and LTV-over-ROAS. 

WHAT YOU WILL DO 

Strategic Growth Planning 

• Develop quarterly and annual omnichannel growth roadmaps that align media investments with brand strategies, contribution margin goals, inventory availability, and cross- channel dynamics. 

• Define allowable CACs per channel based on LTV, AOV, promotional mix, and halo impact (e.g., campaigns that lift both DTC and Amazon). 

• Present investment tradeoffs and performance forecasts to executive leadership with clear rationale for sequencing and upside/risk balance. 

Media and Acquisition Strategy 

• Own $5M–$15M in working media budgets across Meta, Google, TikTok, Amazon Ads, retail media, and emerging channels—optimized for blended CAC and long- term value, not siloed ROAS. 

• Build and scale an ambassador, affiliate, and influencer program with a focus on content repurposing, whitelisting, and channel amplification. 

• Partner closely with Amazon and retail leads to coordinate paid media, DSP, and in- store lift strategies that reinforce brand and product demand across all channels. 

Cross-Functional Integration 

• Collaborate with retention (email/SMS, loyalty) and site optimization teams to ensure acquisition strategies support long-term value and repeat rate improvement. 

• Integrate growth planning with finance, ops, creative, and supply chain—ensuring alignment on inventory coverage, margin thresholds, and campaign readiness. 

• Manage external creative and media agencies, holding them accountable to omnichannel KPIs and ROAS-to-LTV impact. 

Measurement and Optimization 

• Own growth analytics, including blended ROAS, CAC:LTV, halo effect quantification, and incrementality testing.  

• Lead implementation and refinement of MMM, attribution platforms, and Looker/PowerBI dashboards to measure both online & in-store performance.  

• Drive a culture of first-principles testing and media efficiency, constantly iterating based on channel trends, cohort behavior, and market feedback. 

Team Leadership 

• Mentor and develop junior marketers and cross-functional collaborators with a focus on systems thinking, test-and-learn agility, and business impact. 

• Foster a collaborative, performance-driven culture grounded in strategic clarity and operational excellence. 

WHAT YOU BRING 

• 7+ years in growth marketing, with 3+ years in a senior leadership role at an omnichannel CPG brand (health & wellness preferred). 

• Proven success scaling paid media budgets >$5M with measurable contribution to topline growth and profitability across DTC, Amazon, and retail. 

• Deep fluency in media buying and planning across digital (Meta, Google, TikTok), Amazon Ads, and retail media. 

• Strong command of MMM, attribution tools, and incrementality frameworks. 

• Competence with Looker, PowerBI, or similar tools for cross-channel analytics. 

• Ability to balance long-term customer value and short-term performance metrics. 

• Skilled at translating financial models and margin dynamics into tactical media decisions. 

• Experienced in cross-functional collaboration across marketing, retention, finance, ops, and creative. 

• Holistic thinker who sees channels as interconnected growth levers, not silos. 

• Operator mindset with comfort in ambiguity, complexity, and speed. 

• Clear communicator with executive presence and team leadership capability. 

NICE TO HAVE 

• Experience in regulated CPG environments (e.g., FDA/FTC-compliant marketing). 

• Direct experience with Amazon DSP, retail co-op media, and advanced affiliate/influencer programs. 

PERKS & BENEFITS 

Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities we live in. Some of our benefits & perks for full-time employees include: 

• Comprehensive Health Benefits  

• 401K with a generous match   

• Generous Paid Time Off and Holidays 

• Telemedicine & Employee Assistance Program (EAP) resources 

• Paid Parental Leave (primary & non-primary)  

• Short-term and Long-term disability  

• Education, Fitness & BeWell Flex Funds  

• Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month) 

• Employee Referral Program  

• Free Product across all brands!  

The annual base salary range for this position is $150,000-$165,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.  

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Wellmore is committed to offering reasonable accommodation to job applicants with disabilities. Wellmore does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.