North America Senior Marketing Manager

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Job Title: Senior Marketing Manager, North America (Assurance)

Location: US

Own the go-to-market for the US & Canada. Build pipeline. Elevate the brand. Lead a high-performing team.

BSI’s Assurance division is looking for a commercially minded marketing leader to own end-to-end GTM execution across the United States and Canada. You’ll translate global strategy into high-impact, localized programs that fuel pipeline and revenue across System Certification, Training, and Internal Supplier Audits (ISA), while also serving as our Regional Theme Lead for Digital Trust & ISA to harmonize positioning and scale best practices regionally.

If you thrive in a matrixed, fast-paced environment and can flex from strategy to hands-on execution, this role is for you.

What you’ll own:

North America GTM leadership: Build and deliver the marketing plan for the US and Canada aligned to national sales goals and global priorities.

• Localization that wins: Adapt global/regional campaigns to market maturity, buyer behavior, and regulatory needs across both countries.

• Partner to the business: Work shoulder-to-shoulder with Sales and Training leaders to shape strategy that moves pipeline and revenue.

How you’ll lead:

• Team management & development: Lead, coach, and grow US and Canadian marketing teams; drive clarity of goals and performance.

• Operational excellence: Plan resources, prioritize work, and ensure accountability using project tools (e.g., Workfront).

How you’ll execute:

• Full-funnel, integrated campaigns: Orchestrate digital, email, SEO/SEM, paid media, webinars, PR, events, and ABM to create demand and accelerate conversions.

• Digital & demand gen mastery: Increase engagement, improve targeting, and optimize journeys; manage lead workflows in Salesforce and Pardot (segmentation, routing, follow-through).

• Budget ownership: Plan, allocate, and track US marketing spend for maximum ROI.

• Vendor leadership: Manage creative, translation, paid media, and event partners to deliver on brief, on brand, and on budget.

• Brand, compliance & governance: Ensure every asset meets BSI standards and regulatory requirements.

How you’ll measure success:

• Performance & analytics: Track KPIs and attribution, maintain CRM hygiene, and partner with data teams on ROI reporting.

• Optimize in real time: Use funnel insights to test, learn, and iterate maximizing conversion and marketing-influenced revenue.

Regional Theme Leadership (Digital Trust & ISA):

• Set the bar regionally: Lead campaign development, positioning, and content strategy for Digital Trust and ISA.

• Scale best practices: Align global messaging with North American needs; enable knowledge-sharing across regions and teams.

What you bring:

• Strategic clarity + executional rigor: You turn business goals into actionable programs and deliver.

• Proven impact: History of campaigns that drive MQLs, pipeline, and conversion in complex B2B environments.

• North America expertise: Deep understanding of US & Canada buyer behavior and regulatory nuances; skilled at localizing global and regional content.

• Relationship builder: Confident collaborator across Sales, Training, and Centers of Excellence.

• Martech fluency: Hands-on with Salesforce and Pardot (required); familiarity with Marketo, Workfront, SEO/SEM, paid media, and ABM tactics.

• Operational savvy: Budget management, vendor oversight, and performance reporting are second nature.

• Adaptable & detail-driven: Comfortable switching from big-picture strategy to precise execution in a fast-moving, matrixed setting.

• Segment & persona chops: You tailor narratives and offers by industry, role, and stage to move deals forward.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).

• 10+ years progressive B2B marketing experience (professional services, SaaS, or regulated industries ideal), including 5+ years leading people.

• Demonstrated success running multi-channel, full-funnel programs across the US and/or Canada.

• Strong background in digital demand gen, ABM, and CRM-led workflows (Salesforce/Pardot required).

• Familiarity with ISO, assurance, training, or compliance services (preferred).

• Knowledge of Digital Trust, Information Security, or Third-Party Risk (strong asset).

Language & travel:

• Language: Strong command of English (verbal and written) required; French, Spanish and/or Portuguese a plus.

• Travel: Up to 10% for client engagement, events, and team collaboration.

BSI - Your Partner in Progress

We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.

Headquartered in London, United Kingdom, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.

Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.

If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family!

What we offer

The salary for this position can range from $106,500.00 to $142.000.00 annually; actual compensation is based on various factors, including but not limited to, the candidate’s competencies, level of experience, education, location, divisional budget and internal peer compensation comparisons. 

BSI offers a competitive salary, group-sponsored health and dental, short-term and long-term disability, a company-matched 401k plan, company paid life insurance, 11 paid holidays and 4 weeks paid time off.

D&I Policy

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.

If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.

About Us

BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
 
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.

BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.