MSP Partner Marketing Manager

Lansweeper provides a Technology Asset Intelligence platform that helps businesses understand, manage, and protect their technology estate. Lansweeper enables MSPs to deliver data-driven managed services by providing complete visibility into clients' IT environments. With automated asset discovery and accurate insights, MSPs can accelerate growth, streamline operations, and deliver tailored solutions that drive efficiency and profitability.
Position Summary
As the Partner Marketing Manager for MSPs, you will report to the Head of Field and Partner Marketing and play a key role in defining and executing the MSP go-to-market (GTM) strategy. Working closely with the MSP team, you will develop and execute multi-channel marketing initiatives that attract, convert, and activate high-value MSP partners. Your efforts will drive awareness, engagement, and adoption of our solutions within the MSP ecosystem.
Location: Remote (U.S.-based) - Must reside in Eastern or Central Time Zones
What You'll Do • Develop and execute data-driven marketing campaigns to recruit and activate MSP partners.• Lead the strategy and execution of MSP recruitment-focused events, sponsorships, and webinars to increase partner engagement.• Collaborate with the Creative Team to produce compelling content, including whitepapers, case studies, and webinars.• Plan and manage digital ad campaigns (LinkedIn, YouTube, paid search) targeting MSP decision-makers.• Work closely with the MSP Team Leader to align marketing efforts with partner activation and revenue goals.• Track and analyze key partner marketing KPIs, using insights to optimize campaigns and enablement strategies.• Support a key MSP partner in their Lansweeper Resell GTM motion.• Provide regular updates and strategic recommendations to stakeholders.
What You'll Do You'll Thrive in This Role If You Have: • A Bachelor's degree in marketing, business, or a related field.• 3-5+ years of experience in B2B marketing, preferably in partner marketing, demand generation, or channel programs within high-tech or SaaS.• A strong understanding of MSP business models, partner sales motions, and go-to-market strategies.• Experience with sales and marketing technology tools (e.g., Salesforce, Pardot).• Knowledge of paid & social media platforms (e.g., Google, Bing, LinkedIn) and/or partner-focused media (e.g., CRN, Channel Futures, Foundry).• A self-starter mindset, comfortable in a fast-paced, global environment.• Excellent communication skills in English (proficiency in another language is a plus).• The ability to travel domestically and internationally as needed.
Preferred Experience: • Previous experience in MSP or channel partner recruitment and enablement.• A proven track record of executing partner acquisition campaigns, webinars, and events.• Strong planning, prioritization, and problem-solving skills.
What We Offer: • A high-impact role in a fast-growing SaaS company, shaping the future of MSP partner marketing.• The opportunity to develop and execute innovative, high-visibility partner programs.• A collaborative and agile work environment with a global team.• Competitive compensation, benefits, and flexible remote work options.• Hybrid work model (Austin-based employees) - Requires a minimum of two days in the office per week.
US: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.