Media Strategy, Senior Associate

Craft & Commerce (C&C) is an integrated media agency that connects growth science, media strategy, and modern measurement to help our partners create greater marketing impact and grow with confidence.

C&C is purpose-built to bring a marketer’s mentality to today’s dynamic media landscape. The result is an expert, senior-level team that approaches media not as an agency, but as a business stakeholder committed to one thing: helping our partners outshine the competition through smarter, more agile planning and buying. Our secret sauce is the marriage of marketing effectiveness science and business impact measurement, together guiding us in balancing brand and performance, and translating data into actionable media strategies and hands-on campaign management.

We are hiring a Senior Associate, Media Strategy to lead & manage several key media channels for one of our largest accounts. This is a leadership role responsible for developing media strategies & campaign plans and supporting projects across multiple stakeholders. The Senior Associate, Media Strategy will also be responsible for ongoing reporting, internal project management/timelines and ensuring day to day meetings run smoothly.

Reporting to the AVP of Media Strategy, the Senior Associate, Media Strategy will ensure partner satisfaction via the stewardship of media strategy, campaign planning, vendor management, and communications between internal & external teams. Ideal candidates have experience in brand or retail media, and can act as a liaison, translator and champion between our client partners and vendors. Past experience in consumer brands is a plus, especially with emerging brands.

They’ll partner closely with our client’s teams, platform reps, analysts, and media execution specialists to ensure we bring clarity, consistency, and strategic insight to every campaign in the planning, execution, and reporting stages.

At C&C we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven, and independent workplace. The right candidate will have high agency, strong self-motivation, and excellent time management skills. They’ll join us remotely from a place that makes them happy.

This is a remote role only open to candidates based in CST or EST.

Responsibilities

• Assists with multiple concurrent projects, ranging from smaller tactical assignments to supporting complex, integrated campaigns

• Coordinates, activates and communicates relevant project information to the media buying team or vendor to ensure that the outcome addresses the partner’s business requirements

• Supports projects by managing timelines, sharing campaign reporting, and working collaboratively to meet partner deliverables

• Assists in developing agendas, compiling materials and recapping internal and external meetings

• Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way

• Facilitates workflows, deadlines, and deliverables among C&C team and freelancers

• Manages projects with grace and humility, ensuring all stays on point, on budget, and on time

• Partner with media leadership to manage, nurture and develop client relationships

• Collaborates across teams to craft best-in-class, holistic digital media strategies that drive tangible business outcomes for large consumer brands

Requirements

• 1-3+ years of experience in media planning or strategy, performance marketing, or media buying

• Proven experience working on multiple clients or a portfolio of accounts in a media agency environment

• Deep understanding of the media ecosystem, including Walmart (WMC & Scintilla), Programmatic (TTD, StackAdapt), Social (Meta, TikTok), Google and Amazon. Additional retailers, traditional media experience, and eComm understanding are a plus

• Understanding of media planning fundamentals. Prior experience with third party planning tools (GWI, Nielsen, Comscore, Resonate) a plus

• Familiarity with media measurement approaches such as Marketing Mix Modeling, Multi-Touch Attribution, brand lift studies, or incrementality testing

• Proven track record sending RFPs to media vendors to develop holistic media plans, based on an overarching client strategy

• Experience working with both self service and managed service media campaigns

• Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights

• Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders

• Exceptional project management skills and attention to detail, experience working with project management software (Asana, Monday.com, Trello)

• Experience leveraging AI tools (ChatGPT, Claude, Gemini, Perplexity) to enhance productivity and data insight clarity

• Adept at building strong relationships with internal teams, clients and other partners

• Bachelor’s degree in Marketing, Business, Finance, or a quantitative/analytical field (e.g. Economics, Statistics, Data Science, STEM); an advanced degree is a plus