Media Partner Lead

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role

As a Media Partner Lead, you will play a key role in expanding Demandbase’s presence within media and agency ecosystems by enabling planners, activating partners, and surfacing qualified opportunities. Reporting into the Partnerships organization, this role focuses on partner enablement, account coverage, opportunity identification, and RFP support, while working closely with a cross functional team.

This role sits at the intersection of partnerships, sales enablement, and agency engagement. You will ensure media and agency partners are trained on Demandbase’s value, planners are actively engaged, and partner-driven opportunities are identified and supported efficiently.

Responsibilities

Partner Enablement & Planner Adoption

• Enable media planners and agency teams on Demandbase’s value proposition, use cases, and differentiation within B2B advertising.

• Drive planner adoption through structured training sessions, enablement programs, and ongoing engagement.

• Serve as the primary day-to-day partner-facing contact for assigned media and agency partners.

• Support consistent partner understanding and usage through clear enablement materials and repeatable education.

Account Mapping & Partner Engagement

• Map media and agency partners to Demandbase account teams and maintain accurate coverage across priority accounts.

• Maintain up-to-date visibility into partner-aligned planners, accounts, and active initiatives.

• Ensure tight coordination between partners and internal sales teams to support joint opportunities.

• Identify coverage gaps and take action to improve partner-to-account alignment.

Opportunity Identification & RFP Support

• Identify, qualify, and manage inbound and outbound RFPs and media opportunities in partnership with Sales.

• Act as the central point of contact for partner-driven opportunities prior to deal ownership transferring to Sales.

• Support account teams with agency context, positioning, and partner coordination throughout the opportunity lifecycle.

• Ensure timely partner engagement and responsiveness during RFP and proposal processes.

Cross-Functional Collaboration

• Partner closely with cross functional team to ensure smooth handoff and execution.

• Collaborate with Partnerships, Marketing, and Product teams to relay partner feedback and inform enablement priorities.

• Align with leadership on partner performance, opportunity pipeline, and engagement focus.

Qualifications

• 2-4 years of professional relevant experience

• Experience in media, agency partnerships, or ad tech; B2B experience strongly preferred.

• Strong understanding of agency planning workflows and media buying processes.

• Proven ability to enable partners and support sales teams without owning a sales quota.

• Experience supporting RFPs and complex, multi-stakeholder opportunities.

• Strong organizational and time-management skills with attention to detail.

• Excellent written and verbal communication skills with internal teams and external partners.

• Highly collaborative and comfortable operating cross-functionally.

Benefits

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.