Marketing Technology Business Analyst

About this role:

Wells Fargo is seeking a Lead Business Execution Consultant in the Marketing Content product area within the Enterprise Marketing Services product group. This team focuses on supporting and enhancing the marketing technology used by marketing partners through simplification, controls and improved effectiveness.

In this role, you will:

• Drive fact-based insights leading to superior operational solutions for the marketing technology used across marketing roles at the company, with a focus on specific marketing content products. Salesforce Marketing Cloud is used to develop and deliver enterprise-wide email campaigns and Local Listings enables to company to sustain a high level of accuracy with its location information provided to publishers such as Google and Apple.
• Perform assessments through fact finding, quantitative and qualitative assessments to formulate creative approaches to solving complex issues and develop appropriate solutions or recommendations. These assessments will include current state processes and operations as well as the evaluation of new vendor features.
• Review strategic approaches and effectiveness of support function and business performance
• Collaborate and consult with key members of the Product, Marketing Execution, Marketing Channels and other key partners to identify and align on strategic initiatives.

Required Qualifications:

• 5+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience with Marketing Technology, particularly with creating email marketing using a tool such as Salesforce Marketing Cloud
• 4+ years of Marketing, E-business, Digital Marketing, Digital Platform experience with planning and creating marketing campaigns
• Ability to combine technical and business acumen related to the function of marketing and its end-to-end marketing developing process and the ability to translate business requirements into new or revised business processes.
• Knowledge and understanding of the marketing process used to create marketing programs, and workflow-based marketing technology platforms such as Aprimo
• 4 + years of experience with quantitative analysis
• Experience with fact finding and quantitative analyses and executive-level discussions with conclusions.
• Experience working in a product agile environment
• Experience working across large, multi-business organizations

Job Expectations:

• Ability to travel up to 10%

• This job offers a hybrid work schedule

• Visa sponsorship is not available for this position

• Relocation assistance is not available

Locations:

Charlotte, NC - 141753-NC-Three Wells Fargo Center

Wilmington, DE - 109022 -2200 Concord Pike

Minneapolis, MN -141753 -550 Wells Fargo Center

Des Moines IA -150496- 800 S Jordan Creek Pkwy

Pay ranges:

Wilmington Delaware 106,300- 188,900 Annual

Charlotte North Carolina 96,600- 171,800 Annual

Minneapolis Minnesota 96,600- 171,800 Annual

Des Moines Iowa 96,600- 171,800 Annual

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$96,600.00 - $171,800.00

Posting End Date:

15 Apr 2025

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.