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JPMorganChase

Marketing Strategy, Vice President, J.P. Morgan Private Client

Posted 2 Days Ago
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Hybrid
New York, NY
Senior level
Hybrid
New York, NY
Senior level
The VP of Marketing Strategy will lead client onboarding and engagement strategies, collaborating across teams to enhance client experiences through campaigns and personalized communications.
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Job Description
Job Description
The J.P. Morgan Private Client Marketing Strategy team defines the vision for how we support our rapidly growing affluent segment amidst the launch of a new offering that bridges the gap between Chase Private Client and J.P. Morgan Private Bank. We are a highly-collaborative team with an entrepreneurial spirit, committed to delivering the most elevated and personalized experiences for our clients.
As Marketing Strategy-Vice President on the J.P. Morgan Private Client Marketing Strategy team, you will serve as a pivotal partner in shaping and executing the client onboarding and ongoing engagement strategy for J.P. Morgan Private Client. You will collaborate across a highly matrixed organization, working hand-in-hand with sales strategy, product, analytics, finance and field teams to deliver seamless, high-impact client experiences. You will bring the client journey to life by curating thoughtful and strategic touch points informed by client insights and industry best practices. Leveraging a blend of collateral, thought leadership, digital marketing, and direct mail, you will ensure every interaction is meaningful and drives both engagement and producer enablement. You thrive in a fast-paced, start-up-like environment, yet appreciate the resources and reputation of a global leader. As a natural leader, you are hands-on, adaptable, and skilled at creating structure amidst change-motivated by the collective progress you achieve with your partners.
Job Responsibilities
  • Breaking new ground with personalized digital/physical onboarding and engagement campaigns across channels
  • Partnering closely with marketing, product owners, content to deliver a surround sound onboarding experience for new customers.
  • Drive increased personalization and data-driven customer targeted strategies to deliver more relevant and value-add communications to our customers, and drive organic growth
  • Strong ability to build relationships and foster alignment across diverse teams to deliver a best-in-class onboarding and engagement experience
  • Own campaigns from end to end - manage targeting and segmentation, messaging, content and design, planning, build, execution and reporting
  • Ensure campaigns are executed to the highest standard, on time and on budget
  • Establish metrics, track results and report to senior leadership
  • Constantly assess trends & innovation across the industry for fit and relevance for opportunities

Required Qualifications, capabilities, and skills
  • Bachelor's Degree required
  • 6+ years of marketing, strategy and analytics experience in financial services.
  • Highly creative, intellectually curious, and passionate about delivering exceptional client experiences.
  • Action-oriented, bold thinker who challenges the status quo and drives continuous improvement
  • Strong project management skills; able to prioritize and manage multiple initiatives in a matrixed organization.
  • Proven ability to promote a strong control environment, adhere to risk/control, procedure and process expectations, while appropriately challenging to deliver what's best for the customer.
  • Strong analytical and problem-solving skills
  • Organized and a self-starter who enjoys being part of an energetic team and able to effectively work independently
  • Ability to articulate complex issues in a concise, simple and relevant manner to all levels within the business

Preferred Qualifications, capabilities and skills:
  • MBA and/or Leadership Program highly preferred
  • Experience or familiar with private banking and wealth management

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.

Top Skills

Analytics
Digital Marketing

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