Marketing Strategy & Planning Manager

About Us 

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 50,000 teams every week. 

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

Location: US Remote

dbt Labs is looking for a strategic and results-driven Marketing Strategy & Planning Manager to be a thought partner to our Marketing and GTM leadership. This individual will drive core planning processes, surface data-driven insights, and shape strategic initiatives that directly impact how we generate pipeline and revenue.

The ideal candidate thrives on solving complex problems with data, has a deep understanding of the B2B marketing funnel, and is excited to partner across functions to drive better outcomes. You’ll work cross-functionally with Marketing, RevOps, Finance, and Data to build scalable systems, guide marketing performance, and inform key investment decisions.

• Own Marketing Planning & Forecasting: Drive quarterly and annual planning efforts including pipeline targets, campaign forecasting, and strategic growth modeling (ABM, PLG, Self-Serve).
• Guide Data-Informed Strategy: Deliver actionable insights through rigorous data analysis to support marketing tactics, channel optimization, and ROI-based decision-making.
• Optimize Marketing Performance: Evaluate campaign and program effectiveness through funnel performance, engagement metrics, and buyer journey analytics.
• Build & Maintain Dashboards: Develop and enhance Tableau dashboards in partnership with the data team to enable real-time performance tracking across marketing.
• Support Budgeting & Headcount Planning: Partner with Finance and RevOps to support investment decisions and ensure resource alignment with pipeline and revenue goals.
• Influence Cross-Functional Projects: Contribute to key GTM initiatives with data-driven recommendations, helping improve execution in areas like PLG and account-based strategies.
• Communicate Insights to Leadership: Transform raw data into executive-level presentations that influence strategic decisions and improve operational execution.

• 4–6+ years of experience in marketing analytics, marketing strategy, or business planning
• Strong command of the B2B lead-to-opportunity pipeline and sales lifecycle
• Advanced proficiency in SQL, Tableau (or equivalent BI tools), and Google Sheets
• Excellent storytelling and data visualization skills—able to simplify complex findings into crisp narratives
• Proven ability to influence senior stakeholders and cross-functional peers
• Experience with Salesforce and familiarity with the broader marketing tech stack (e.g., Marketo, Segment)
• Strategic thinker who can operate at both tactical and long-term planning levels

• Experience with LTV modeling, attribution methodologies, or PLG metrics
• Bonus: Familiarity with Python, R, or SAS for more advanced statistical analysis

• Interview with a Talent Acquisition Partner 
• Interview with Hiring Manager 
• Working session 
• Cross-Functional & Team Interviews 
• Final Interview with Business Executive

• Unlimited vacation time with a culture that actively encourages time off
• 401k plan with 3% guaranteed company contribution
• Comprehensive healthcare coverage
• Generous paid parental leave
• Flexible stipends for:
  • Health & Wellness
  • Home Office Setup
  • Cell Phone & Internet
  • Learning & Development
  • Office Space

We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process. In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.

#LI-LA1 #LI-Remote

dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.