The Marketing Specialist will build and manage HubSpot campaigns, automate workflows, analyze performance data, and collaborate on campaign strategies to optimize marketing efforts across various channels.
Job Summary & Responsibilities
- Build, edit, and QA HubSpot emails, landing pages, and workflows to support membership campaigns.
- Assist in developing and deploying automated workflows for acquisition, onboarding, and retention journeys.
- Partner with the Director on campaign strategy and testing (A/B, personalization, segmentation).
- Monitor campaign performance, prepare reports, and surface insights to optimize future workflows and messaging.
- Prepare and adapt assets for multichannel use (email, web, social, print) in collaboration with the Creative Director of Consumer Revenue.
- Maintain consistency in voice, design, and technical execution across all campaigns while adhering to ACBJ brand standards.
- Support the Director in integrating AI-powered HubSpot features (including predictive lead scoring, dynamic personalization, and automated testing) to enhance engagement and retention.
#marketing
#marketingspecialist
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Preferred Qualifications- 1–2 years of experience in marketing production, campaign management, or digital communications (internships included).
- Familiarity with HubSpot (or similar marketing automation/CRM) for email, design and workflow production.
- Strong writing and editing skills for marketing copy, subject lines, and CTAs.
- Understanding HTML/CSS for email and landing page editing a plus.
- Proficiency with CMS builders and project management tools (e.g., Jira, Asana, or Monday.com).
- Working knowledge of Adobe Creative Suite, Figma, or Canva for asset adjustments.
- Excellent attention to detail, organizational skills, and the ability to collaborate across marketing and creative teams.
Top Skills
Adobe Creative Suite
Asana
Canva
Cms Builders
CSS
Figma
HTML
Hubspot
JIRA
Monday.Com
The Business Journals Charlotte, North Carolina, USA Office
120 W Morehead St, Charlotte, North Carolina, United States, 28202-1816
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