Develop and execute content strategy across social, blog, and email; plan and run marketing campaigns; perform targeted outreach and partnership development; manage social platforms and Discord community; engage with customers; monitor analytics and maintain consistent brand voice.
This is a remote position.
We're seeking a creative and strategic Marketing Specialist to join our growing team. This is a key role responsible for building our brand presence, driving customer engagement, and supporting our business growth through targeted marketing initiatives.
Requirements
- Content Creation: Develop and execute content strategy across all platforms (social media, blog, email)
- Campaign Management: Plan and implement marketing campaigns to reach target audiences
- Cold Outreach: Conduct targeted outreach to potential customers and partners
- Partnership Development: Identify and cultivate strategic collaborations and partnerships
- Social Media Management: Manage brand presence across social platforms and Discord community
- Community Engagement: Respond to and engage with customers on social media and community channels
- Marketing Analytics: Monitor campaign performance and adjust strategies accordingly
- Brand Voice: Maintain consistent brand voice and messaging across all channels
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
