GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.
The Marketing Specialist plays a crucial role in driving sales development, building the pipeline, increasing partner engagement, supporting account-based selling, and is crucial to the continued growth of GuidePoint Security. You must be detail-oriented and possess great communication skills. You will be responsible for driving the top-of-the-funnel pipeline through to sales by assisting in the development, execution, and administration of marketing campaigns and events for the assigned region, including Marketo automated campaigns, event and tradeshow planning, reporting, logistics, and more. Activities are based on the region’s marketing plan that is developed in collaboration with sales and marketing.
*Please note we are targeting candidates currently local to Georgia for this position.
Roles and Responsibilities:
- Work with marketing leadership to help execute the region’s marketing plan.
- Assist in coordinating sponsor participation for regional events: communication, execution, and post-event deliverables.
- Produce content and various marketing assets to be used digitally and for regional events. These assets include Marketo programs and list uploads, print, social media posts, and promotional collateral.
- Monitor and facilitate lead funnel management across all activities, and report program results to all stakeholders.
- Oversee fulfillment house inventory, maintenance and distribution of regional event properties, promotional items and collateral for sales & field events.
- Assist in driving partner campaigns using co-sponsored materials and tools.
- Build and maintain ongoing communications with the sales team regarding new and planned marketing activities.
- Help to ensure that Marketo and SalesForce campaigns are updated.
- Other duties as assigned.
- Adhere to GuidePoint Security Core Values.
Required Experience:
- Bachelor’s degree preferred.
- Experience using Marketo and Salesforce required.
- Experience in event planning/logistics.
- Experience with G Suite and spreadsheet skills.
- Customer service mindset.
- Ability to measure and report the performance of marketing campaigns.
- Demonstrated excellence with written communications, project, and time management.
- Cybersecurity experience strongly preferred.
Travel Requirements:
- Up to 25% travel required.
Physical Requirements:
- Sedentary work
- Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
- Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day
- If you have additional physical requirements/changes, please discuss with HR first
We use Greenhouse Software as our applicant tracking system and Zoom Scheduler for HR screen request scheduling. At times, your email may block our communication with you. Please be sure to check your SPAM folder so that you don't miss updates on your application.
Why GuidePoint?
GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1,200 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 6,200 customers.
Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.
This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.
Some added perks….
- Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
- Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
- Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Benefit Option
Top Skills
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
