Execute onsite marketing campaigns, support paid media strategies, analyze performance data, and collaborate with teams to optimize campaigns.
Job Summary & Responsibilities
- Execute onsite marketing campaigns promoting newsletters, memberships, and other products.
- Support paid search and paid social campaign setup, optimization, and reporting.
- Build and maintain dynamic audience lists using HubSpot, Piano, and other CRM tools.
- Write, QA, and launch marketing campaigns across multiple channels (onsite, social, search).
- Pull and analyze performance data; surface insights to improve campaign efficiency.
- Collaborate with Product, Design, and Editorial teams on new feature and benefit launches.
- Conduct A/B tests to improve onsite conversion rates and report on findings.
- Monitor customer feedback and trends to inform personalization and segmentation strategies.
- Stay current on best practices in digital marketing, analytics, and compliance.
- 1–3 years of experience in digital marketing, CRM, or paid media.
- Basic understanding of lifecycle marketing, audience segmentation, and KPI tracking.
- Experience with tools such as HubSpot, Google Ads, Meta Ads Manager, or similar platforms.
- Strong attention to detail and ability to manage multiple priorities.
- Analytical mindset with comfort in pulling reports and identifying key takeaways.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Top Skills
Google Ads
Hubspot
Meta Ads Manager
Piano
The Business Journals Charlotte, North Carolina, USA Office
120 W Morehead St, Charlotte, North Carolina, United States, 28202-1816
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
