Marketing & Social Media Coordinator

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION:

Driven Brand’s Meineke Car Care group is looking for a Driven Marketing & Social Media Coordinator who wants to make a difference!

Reporting to the Director of Marketing, Meineke, and supporting our Meineke segment, this role is responsible for daily support of marketing at the regional and local level.

Meineke Car Care is a 50-year-old legacy brand with a rich history and a robust social media strategy in place. This is an opportunity to take over a national brand and bring it to the next level on social media. 

The Marketing & Social Media Marketing Coordinator will be responsible for daily support of marketing at the regional and local level. In addition to educating Meineke franchisees on existing marketing efforts, you will be challenged to advise and support additional local marketing tactics, working closely with the rest of the marketing team and our agency partners. This role also includes social media management and listings management for all 700+ Meineke locations, working in tandem with a world class social media agency. This role is responsible for managing our brand's social media strategy, working closely with our creative agency on record.

• Develop and maintain relationships across the Meineke Car Care franchise system to support marketing efforts on a regional level and on a national scale

• Work closely with operational managers in the specific regions to ensure all centers have appropriate information on marketing and media plans

• Assist in the development and execution of comprehensive local marketing plans that will effectively and efficiently drive sales growth in addition to national marketing efforts

• Foster relationships with franchisees to gain support and drive returning and new sales opportunities for Meineke shops

• Provide support of advertising, promotion, and retention programs supporting the brand and products at the local level

• Manage posting on all social media posting on Facebook, Instagram, Google and YouTube

• Monitor all social platforms and engage with followers

• Provide regular reporting on social media efforts 

• Bachelor's degree in marketing, business, communications, or related field

• Minimum 2+ years of relevant experience working on social media marketing for a brand (including internships); strong background with proven results

• Creative skills for developing unique campaigns, posts, and strategies

• Strong Microsoft Office (Excel, PowerPoint, Word, Outlook) skills

• Collaborative working style to effectively interface with marketing team, clients, vendors, franchisees, and leadership

• Ability to multi-task in a fast-paced, high-pressure environment

• Strong independent work ethic, excellent time management skills, and organizational abilities

• Proficient problem-solving skills – ability to translate data into actionable marketing plans.

• Detail-oriented when it comes to deliverables and copy editing

• Solution-oriented (when presenting an issue, this person will come to the table with a solution in mind)

• You can create your own social media content on the go

• You have graphic design and video editing experience

• You are adept in Adobe Creative Suite

• You stay up to date with industry trends and bring us the latest!

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

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