Marketing Research, Strategy, and Measurement Lead

Position: Marketing Research, Measurement, and Strategy Lead

Location: Remote - United States

DevRev

DevRev is conversational AI at work, right now. Patented technology unifies siloed data from legacy tools like Salesforce, Jira, and more into a knowledge graph, powering conversational AI interfaces that deliver precise answers, advanced analytics, and workflow automations. Think ChatGPT, but for work, enabled across existing data sources and software. DevRev also provides AI-native apps for customer support, product management, and engineering that can coexist with or replace legacy solutions.
Headquartered in Palo Alto, California, DevRev has offices in seven global locations. We have raised $100 million in funding from investors like Khosla Ventures and Mayfield at a $1.1 billion valuation. We are also honored to be named on the Forbes 2024 list of America’s Best Startup Employers. Founded in October 2020 by Dheeraj Pandey, former co-founder and CEO of Nutanix, and Manoj Agarwal, former SVP of Engineering at Nutanix, DevRev continues to push the boundaries of innovation, helping thousands of companies thrive in the rapidly evolving landscape of AI-driven SaaS.

Job Description

We're seeking a Marketing Research, Measurement, and Strategy Lead to drive data-informed marketing decisions and strategic growth initiatives. This role will lead our marketing research efforts, combining deep analytical expertise with strategic thinking to shape DevRev's market position and growth trajectory. It will be a critical leadership role that will help build our growing marketing organization, establishing our marketing research function, working cross-functionally with other senior leaders, and providing coaching, mentorship, and guidance to other, more junior marketers.

Responsibilities

Competitive Intelligence: Lead comprehensive competitive research to stay ahead of marketplace dynamics and trends.

Campaign Strategy: Inform data-backed marketing briefs based on marketplace insights and business/user needs.

Impact Measurement: Create frameworks for measuring strategic marketing initiative ROI.

Customer Insight: Analyze and understand both buyer and end-user needs to identify growth opportunities, and champion the voice of the user across the company.

Persona Development: Develop detailed B2B user and buyer personas based on user needs and feedback.

Cross-functional Leadership: Deliver contextually relevant insights across marketing and other departments, working collaboratively with sales, customer experience, finance, product, and engineering.

Product Analytics: Analyze product usage data to map behaviors to user needs and attitudes, and track performance metrics and KPIs to influence product development.

Resource Development: Drive decisions around vendors, software

Team Leadership: Mentor and help lead a global team, providing strategic focus and clarity within the marketing organization.

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Science, Analytics, or related field
• 10+ years of experience in marketing analytics and strategy roles
• Outstanding written and verbal communication skills
• Demonstrated comfort with ambiguity, requiring self-directed decision making
• Proven track record of leading data-driven marketing initiatives
• Experience with B2B SaaS marketing analytics
• Strong background in competitive analysis and market research
• Excellence in cross-functional team leadership
• Advanced proficiency in analytics tools and data visualization

Preferred Qualifications

• Master's degree in Marketing, Data Science, Business Analytics, or related field
• Experience in developer tools or enterprise software industry
• Knowledge of AI/ML applications in marketing
• Track record of building and scaling analytics teams
• International market experience

Culture

The foundation of DevRev is its culture -- our commitment to those who are hungry, humble, honest, and who act with heart. Our vision is to help build the earth’s most customer-centric companies. Our mission is to leverage design, data engineering, and machine intelligence to empower engineers to embrace their customers. That is DevRev!