Marketing Project Manager

A Marketing Project Manager (MPM) is the glue between a company’s creative vision and its execution. They don't just "do" marketing; they manage the people, timelines, and budgets required to launch campaigns, from social media blitzes to major product rollouts.

Core Roles & Responsibilities

• Campaign Orchestration: Developing detailed project plans for marketing initiatives, including SEO overhauls, Paid Search launches, and brand refreshes.
• Creative Asset Management: Coordinating with designers, copywriters, and videographers to ensure all deliverables (ads, emails, videos) align with the brand voice and meet deadlines.
• Budget Tracking: Monitoring marketing spend across various channels to ensure campaigns stay within the allocated financial limits.
• Stakeholder Liaison: Acting as the "middleman" between the marketing team and other departments (Sales, Product, Legal) to ensure messaging is accurate and approved.
• Performance Analysis: Reviewing campaign data in Google Analytics or HubSpot to report on ROI and suggest "pivots" for underperforming projects.
• Vendor Management: Managing relationships with external agencies, printers, and Influencer Marketing platforms.
• Workflow Optimization: Implementing and managing marketing-specific workflows in tools like Monday.com or Wrike.
• Quality Control: Reviewing all final assets for errors before they go live—ensuring no broken links in emails or typos in billboard designs.

Essential Technical Stack

• Marketing Automation: Familiarity with Mailchimp, Klaviyo, or Marketo.
• Project Management: Proficiency in Asana or Trello for visual task tracking.
• Social Media Management: Experience with scheduling tools like Hootsuite or Sprout Social.

The "Marketing" Edge

Unlike a general PM, a Marketing PM needs to understand the "Creative Process." They know that a high-quality video edit takes longer than a social post and can negotiate realistic timelines without stifling the team's creativity.