Marketing Planner Specialist

You’re more valuable than ever – And that’s just how we’ll make you feel.

JOB SUMMARY

The Marketing Planner will be responsible for ingesting insights from first and third-party research, analyzing marketing channel performance, and aligning these insights with business goals to formulate comprehensive plans and briefs for our creative and channel teams. This role requires a strategic thinker with strong analytical skills and the ability to translate data into actionable marketing strategies.

The ideal candidate should have experience forming insights from data, writing and delivering creative briefs, ensuring deliverables are aligned to the brief strategy and intent and managing projects to established timelines. They should have strong confidence in providing clear and concise feedback and direction to peer teams working from their briefs.

JOB REQUIREMENTS

Education

• Bachelor’s degree in marketing or related field

Work Experience

• 3–5 years planning and managing omni-channel marketing communications programs at an agency or within a marketing department
• Demonstrated experience in brief writing

Required Licenses/Certifications

• n/a

Additional Knowledge, Skills and Abilities Required

GoHealth Core Values:

• Collaboration: Takes ownership for collectively establishing productive partnerships and relationships and seek to gain joint understanding of priorities and objectives so that the greater good of the organization and those we serve is always at the forefront.
• Innovation: Consistently uses good judgment, applying creativity to overcome obstacles and increasing effectiveness and efficiency through process and other forms of innovation.
• Diversity & Inclusion:  Fosters diversity and inclusion, to be able to better understand team members, our customers and partners.  Engages the strengths and talents of each GoHealth team member, creating an environment of involvement, respect and connection where the richness of ideas, backgrounds and perspectives are harnessed.
• Courage & Integrity: Models and practices the highest ethical and professional standards; demonstrates pride and personal interest in our patients, partners and fellow team members, deeply engaging in the business. Makes decisions, with a focus on doing the right thing; treats team members, our customers, partners and vendors with dignity, consideration, open-mindedness and respect.
• Accountability: Always shows initiative, demonstrates a bias to action and gets things done. Actively accepts responsibility for diverse roles, obligations and actions that positively influence patient and customer outcomes, our partnerships and the healthcare needs of our communities.

Other Required KSA’s or Functional Competencies:

Additional Knowledge, Skills, and Abilities Preferred

•  Strong comfort level collaborating with external research vendors as well as leveraging digital research platforms (i.e., Lookback, Recollective, UserTesting, Dovetail) and survey tools (i.e., Qualtrics, Survey Monkey, Typeform) to conduct qualitative and qualitative research initiatives including survey design, methodology selection and data analysis.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent communication and collaboration skills.
• Proficiency in marketing analytics tools and software such as Tableau, Salesforce, Google Analytics.
• Strong project management skills with experience in managing multiple projects simultaneously.
• Ability to work in a fast-paced, dynamic environment.
• Healthcare and/or multi-location retail experience is preferable
• Embraces and fosters a culture of continuous learning
• Excellent communication and collaboration skills to work with cross-functional teams

Essential Functions

• Research and Analysis: In partnership with marketing leadership and Business Intelligence, gather and analyze insights from first-party (internal) and third-party (external) research sources to understand market trends, consumer behavior, and competitive landscape.
  • Develop a deep understanding of our health system partners, our markets, our target audiences, best practices across channels and programs, and share those learnings liberally with others.
• Performance Evaluation: In partnership with channel owners, monitor and evaluate the performance of various marketing channels (e.g., digital, social media, email, print) to identify strengths, weaknesses, and opportunities for improvement.
• Strategic Planning: Develop marketing plans that align with business objectives, leveraging insights from research and channel performance data.
• Brief Creation: Formulate detailed briefs for creative and channel teams, ensuring that all marketing activities are cohesive and strategically aligned, rooted in data and insights.
• Testing: Serve as a key stakeholder in developing testing plans, surfacing test opportunities, and driving application of test results to ensure effective marketing strategies.
• Collaboration: Work closely with cross-functional teams, including creative, channels, partnerships, operations to ensure seamless execution of marketing strategies.
• Project Management: Oversee the planning, execution, and completion of projects, ensuring they are delivered on time, within scope, and within budget. Coordinate with various teams to manage resources, timelines, and deliverables effectively.

Note:  This job description is not inclusive of all the duties of the position.  You may be asked by leaders to perform other duties.  Management reserves the right to revise this position description at any time.

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All qualified persons are granted an equal opportunity for employment without regard to race, color, religion, sex, sexual orientation and gender identity or expression, age, national origin, citizenship status, disability, genetic information, medical condition, family care leave status, pregnancy or pregnancy-related condition, otherwise qualified disabled or veteran status. The company will comply with all fair employment laws in each of the jurisdictions where we conduct business.
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