Marketing Operations Specialist

What You'll Do

• Build and launch Marketo campaigns, including emails, landing pages, forms, and engagement programs.
• Manage program templates and maintain scalable architecture within Marketo to support campaign efficiency.
• Create and manage lists, segments, workflows, and lead lifecycle stages within Marketo.
• Assist in the execution of multichannel campaigns (email, social, paid) by supporting setup, QA, and tracking.
• Monitor campaign performance and assist with building dashboards and reports in tools like Marketo or Google Data Studio.
• Help troubleshoot issues within your core platform, including form logic, workflow triggers, lead routing, and attribution setup.
• Maintain and clean marketing databases, including contact deduplication, list segmentation, and data imports.
• Collaborate with Digital Strategy team members and clients to ensure campaign components are aligned and delivered on time.
• Conduct research into new martech tools, process improvements, and marketing operations best practices.
• Support other digital marketing tasks as needed.

Who You Are

• You have hands-on experience building and managing campaigns in Marketo and are confident working across its key modules—email programs, smart campaigns, landing pages, forms, nurture campaigns, and events.
• You understand how to set up and troubleshoot programs, tokens, smart lists, segmentations, and lead lifecycle workflows in Marketo.
• You’re comfortable auditing data flows between Marketo and CRM platforms (like Salesforce or other CRMs) and digging into issues around sync errors or attribution problems.
• You have experience supporting and analyzing campaign performance analysis by configuring UTMs, integrating tracking pixels, and contributing to reporting frameworks.
• You have strong organizational skills, high attention to detail, and the ability to juggle multiple tasks and deadlines.
• You’re a clear communicator who can work collaboratively across teams and take initiative when something needs doing.
• You are fluent in English (Spanish or French is a bonus).
• Bonus if you have experience in B2B or agency environments.

Perks & Benefits

• In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
• 100% company funded health insurance, with dental and vision options
• Paid parental leave
• 401(k) plan to help save for your future
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions
• Pre-tax commuter benefits
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day