Marketing Operations Product Owner

Company:Mercer

Description:

At Marsh McLennan, we are transforming how marketing teams operate by integrating intelligent process design with advanced technology. The Workflow Manager – Wrike will be a key leader in this transformation, responsible for optimising workflows, driving efficiency, and embedding AI-powered automations across the marketing and communications functions to increase overall effectiveness.

This role requires strong product experience to build, optimise, and scale the global marketing workflow collaboration platform. The successful candidate will own platform governance, SLA design, automation implementation, and stakeholder-led prioritisation, standardising project templates and campaign workflows to deliver consistent, scalable, and efficient marketing operations worldwide.  The candidate will also have experience leading AI automation and platform integration initiatives, with a strong technical background in embedding AI-powered workflows and driving operational efficiencies in large-scale marketing operations.

We Will Count on You To:

• Lead the transformation of marketing operations by integrating intelligent process design with advanced technology to optimise workflows and drive operational efficiency.
• Own and manage the enterprise marketing workflow platform (Wrike), ensuring seamless project intake, tracking, automation, and platform scalability.
• Standardise project templates and campaign workflows to ensure consistency and efficiency across global marketing and communications teams.
• Embed AI-powered automation solutions within Wrike and integrated MarTech platforms to reduce manual tasks and improve operational accuracy.
• Lead the integration of the marketing workflow platform with our internal generative AI assistant, requiring hands-on experience in AI automations and system integrations to drive seamless, intelligent workflow enhancements.
• Prioritise workflow enhancements and automation initiatives based on stakeholder input, balancing business needs and technical feasibility.
• Optimise cross-functional collaboration with Marketing teams as well as our brand, creative, digital, social media, events, internal communications, and media relations centres of excellence.
• Develop and deliver organisational training programs to enhance cross-functional alignment, stakeholder trust, and reduce onboarding time.
• Continuously monitor workflow performance metrics, identify bottlenecks, and implement improvements to increase operational efficiency and reduce errors.
• Develop dashboards and reporting frameworks to provide leadership with insights on workflow adoption, SLA compliance, and process improvements.

What You Need to Have:

• Track record of optimising campaign workflows and cross-functional collaboration.
• Experience developing and delivering organisational training programs.
• Proven experience as a product owner or platform owner for workflow or project management systems in large-scale, global organisations.
• Demonstrated success in standardising project templates and optimising campaign workflows to increase operational efficiency and collaboration.
• Strong background in SLA design, implementation, and enforcement within marketing or operational contexts.

What Makes You Stand Out:

• 5+ years of experience in workflow management, project management, or marketing operations with hands-on expertise in Wrike or similar project management platforms.
• Hands-on experience embedding AI-powered automations at scale, increasing speed to market and efficiency.
• Excellent stakeholder management skills with the ability to prioritise competing demands and drive consensus.
• Deep knowledge of Wrike and its integration with MarTech stacks, including Microsoft Dynamics, Adobe, and other platforms.
• Strong data skills with experience creating dashboards and reporting metrics to measure workflow efficiency and enable data-driven decision making.
• Excellent communication skills and ability to work effectively with diverse teams across digital, creative, compliance, and brand governance.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, Traveller community, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable support to any candidate with a disability/health condition to allow them to fully participate in the recruitment process. We welcome candidates to contact us at [email protected] to discuss any specific needs.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.