Marketing Operations Manager

Who we seek:

We’re looking for a Marketing Operations Manager for our Global Business Operations team, reporting to the Sr. Director of Revenue Operations. This position will lead the marketing operations function and systems, consisting of marketing automation, lead management, data operations and flow, enablement, planning support, and productivity support for BigID marketing. This role ensures seamless funnel management, data accuracy, and full-funnel visibility from first touch through closed-won revenue. 

The ideal candidate brings deep hands-on experience in B2B SaaS marketing ops, thrives in a fast-moving environment, and balances technical execution with strategic vision. You’re a self-starter who’ll architect scalable systems, improve data integrity, and champion automation that accelerates pipeline generation and revenue impact. A successful candidate will also demonstrate exceptional collaboration skills, detail-orientation, be curious, be results-driven, and possess strong organizational, analytical, and project management skills.

What you’ll do:

• Own the marketing/GTM tech stack, including: HubSpot, LeanData, ZoomInfo/Lusha, Navattic, Chili Piper, Warmly (website chat), GA4/GTM, and more.
• Build and manage dashboards and reporting for business needs from C-Staff to the individual level - focus on actionable information to improve marketing performance and pipeline creation.
• Collaborate closely with Sales Ops, ensuring alignment on funnel stages, opportunity source logic, and attribution models that accurately reflect marketing’s impact on pipeline and revenue.
• Manage attribution, tracking, and UTM hygiene across campaigns to measure ROI and tie spend to pipeline and revenue.
• Maintain and optimize the global lead lifecycle and routing framework — ensuring accurate and efficient lead flow, qualification, and conversion between Marketing, SDR, and Sales.
• Serve as a Salesforce power user—building reports, troubleshooting sync issues, and collaborating with the broader GTM Systems team on data architecture.
• Support end-to-end marketing campaign processes from campaign creation and lead association through ROI analysis.
• Support the SDR function; ensure proper alignment between marketing, SDRs, and sales.
• Manage and refine Lead Prioritization model (scoring) using account firmographics, demographics/personas, and engagement/intent.
• Partner cross-functionally with SDR Ops, Sales Ops, and CS Ops on data governance, lifecycle alignment, and reporting consistency across the GTM organization.
• Maintain data hygiene and compliance through enrichment workflows and integration monitoring across HubSpot, Salesforce, and external tools.
• Champion marketing analytics and forecasting, delivering insights that inform quarterly planning, budgeting, and board-level reporting.
• Contribute to enablement and documentation, creating playbooks and process guides for scalable growth.

What you’ll bring:

• A bias towards action - proactive in improving processes, systems, etc.
• 5+ years of Marketing Operations experience in high-growth B2B SaaS.
• Proven success managing complex GTM tech stacks, integrating Salesforce and HubSpot.
• Advanced understanding of lead lifecycle management, attribution modeling, and data governance.
• Ability to derive insights and make data-driven decisions through analytical skills.
• Deep hands-on experience with: HubSpot, Salesforce, Chili Piper, Outreach, ClickUp, (LeanData Certification a plus).
• Excellent project management, communication, and cross-functional collaboration skills.
• Desire to learn and adapt to evolving marketing trends and technologies.
• Strong presentation skills to convey complex data and insights to stakeholders.

Our Values:

We look for people who embody our values - Care, Do, Try & Shine.

• Care - We care about our customers and each other
• Do - We do what it takes to make a positive impact
• Try - We try our best and we don’t give up
• Shine - We shine and make it our mission always to stand out

The annual base salary range is $120,000 – $135,000. Actual salaries will vary and are based on a candidate’s qualifications, skills, and competencies. Salary is just one component of our Compensation Philosophy. Variable/Bonus Compensation & Equity Incentives align with individual and company performance.

BigBenefits: 

💻 Work from home with a global remote-first community

🏆 Global Culture Corner

🏝️ Flexible PTO and Quarterly Volunteer Days

💸  Equity Participation

🏥 100% employer-covered medical, dental, and vision options available to you

🐶 Additional insurance benefits like pet insurance and legal assistance 

📚 Learning & Development Opportunities 

💰 Fidelity Employer Sponsored 401K 

📣 Robust DEI Program with several vibrant ERG communities

🍼 Paid Parental Leave