Manages marketing planning, campaign intake, cross-functional workflows, marketing technology platforms, performance dashboards, ROI reporting, process improvements, budget tracking, and compliance. Partners across teams to execute initiatives, improve efficiency, and align marketing operations with business goals.
Job Summary & Responsibilities
Responsibilities include but are not limited to:
- Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
- Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
- Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
- Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
- Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting.
- Demonstrated track record of delivering positive results on high-impact projects.
- Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.
Required Skills:
- Strong understanding of marketing technology tools (e.g., Salesforce, HubSpot, Marketo).
- Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics.
- Excellent communication skills both verbal and written with proven ability to reach an audience through effective and clear presentations.
- Thought leader with ability to drive execution, foster innovation, focus on the customer and collaborate with others to solve problems creatively.
- Strong strategic thinking skills with a focus on developing processes and identifying best practices and efficiencies.
- Strong project management skills with proven ability to organize, prioritize and delegate assignments.
- Experience working with budgets, resource planning, or campaign tracking systems.
Required Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field and 7+ years of experience in marketing strategy and operations management.
Preferred Experience:
- Master's degree in Marketing or Business Administration.
- Certified Brand Manager or Certified Project Manager.
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Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
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