Own and optimize the marketing tech stack (HubSpot); manage lead hygiene and routing; support campaign execution and A/B tests; build dashboards for funnel, ROI, and attribution; analyze funnel metrics to improve lead scoring and processes; liaise with Sales Ops and implement tracking, tagging, enrichment, and nurture logic.
We’re looking for a data-driven, systems-savvy Marketing Operations Manager to own the infrastructure, reporting, and processes that power Privy's marketing team. You’ll play a pivotal role in ensuring campaign execution is seamless, lead flow is clean and trackable, and our tech stack drives efficiency and insight.
This is a high-impact role for someone who thrives on cross-functional collaboration, building scalable systems, and digging into the data to find ways to drive pipeline and performance.
What you'll do- Own the marketing tech stack – manage, optimize, and integrate tools like HubSpot.
- Lead database hygiene & lead flow management – ensure proper tracking, segmentation, and routing of all inbound and outbound leads.
- Campaign support – partner with demand gen and lifecycle marketing to execute email campaigns, landing pages, and A/B tests.
- Build reporting infrastructure – create dashboards to track funnel performance, campaign ROI, and attribution insights.
- Enable better decisions – analyze funnel metrics to identify drop-offs, optimize lead scoring, and recommend process improvements.
- Be the liaison to Sales Ops – ensure seamless handoff of MQLs and accurate pipeline tracking.
- Drive operational excellence – implement best practices in tagging, UTM tracking, lead enrichment, and nurture logic.
Requirements
- 3–5+ years in a marketing operations or revenue operations role, ideally in a fast-paced SaaS or ecommerce tech environment.
- Strong hands-on experience with marketing automation (HubSpot required), CRM, and reporting tools (Looker, Tableau, or similar).
- Comfort working with data sets and spreadsheets (SQL a plus but not required).
- Process-driven mindset with a passion for optimization and scalability.
- Strong communicator and collaborator—able to partner with GTM, product, and exec stakeholders.
- Familiarity with multi-channel funnel tracking and attribution models.
Benefits
- High autonomy with no career ceilings.
- Challenging and interesting work.
- Amazing colleagues.
- Competitive salary and equity.
- Work remotely.
- Covered health, dental, and vision insurance.
- Regular team events and off-sites.
- Unlimited PTO and generous paid parental leave.
Similar Jobs
Big Data • Cloud • Software • Generative AI • Big Data Analytics
Design, build, and own production AI agents and automations for marketing. Integrate and instrument the marketing stack (Salesforce, HubSpot, Qualified, Clay, ZoomInfo, data warehouse), implement predictive scoring and personalization, monitor systems for reliability, and collaborate with marketing, RevOps, and sales to translate problems into deployable software.
Top Skills:
ClaudeClayData WarehouseHubspotLlm ApisOpenaiPythonQualifiedSalesforceZoominfo
Logistics • Real Estate • Industrial
Manage marketing project plans, timelines, and cross-functional coordination to keep campaigns, launches, and location openings on schedule. Proactively remove blockers, vet vendors, perform initial project work, maintain PM tools and team cadence, and prepare leadership updates to reduce administrative load and accelerate execution.
Top Skills:
AsanaClickupHubspotJIRAMondayNotion
Fintech • Financial Services
Build and own Flex's lifecycle marketing function end-to-end: strategy, messaging, and technical infrastructure. Design event-based data pipelines and Braze canvases, partner with Engineering and Data on identity/event tracking, and measure lifecycle impact on conversion, retention, and revenue. Ensure compliance-approved messaging for a regulated fintech and prioritize sequencing of infrastructure and campaigns.
Top Skills:
Ai ToolsBigQueryBrazeCustomer.IoDbtIterableSegment
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
