Marketing Operations Lead (Platform Operations)

As Headway’s Marketing Operations Lead (Platform Operations), you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system. 

You will:

• MarTech Integration & Data Flow: Own, manage, optimize marketing tech stack integrations, enabling clean handoff of data across platforms (Marketo, Salesforce, Zoom, LeanData, Chilipiper, Outreach, Zerobounce, Unbounce, Tray.ai, Zapier, etc)
• Lead Management & Funnel Optimization: Partner with RevOps to streamline and optimize end-to-end lead flow processes
• Lead Scoring: Build, implement, and refine lead scoring models to improve qualification accuracy
• Lifecycle & Conversion Optimization: Manage lifecycle stages and drive improvements in funnel conversion and pipeline efficiency
• Data Enrichment & Hygiene: Maintain a high-quality database through enrichment tools (Clay), hygiene practices, and regular audits

You’d be a great fit if:

• You have 3-5+ years of Marketing Operations experience, managing user journeys, data pipelines, and tech stack optimizations
• You have a deep understanding of marketing automation tools (Marketo) and CRM systems (Salesforce)
• You have familiarity with tools like LeanData, Chilipiper, Clay, and Outreach
• You are detail-oriented and enjoy managing complex end-to-end processes, and enjoy building operationally efficient processes from scratch 
• You are extremely comfortable with a broad marketing tech stack
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives 
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• Bonus points if:
• You have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
• Hands on experience with LeanData, Outreach, Chilipiper
• You are Marketo Certified

Compensation and Benefits:

The expected base pay range for this position is $97,240 - $143,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

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