Marketing Operations Developer

About the team and what we’ll build together

The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. Organized into three pillars (Campaign Management, Development, and Quality Assurance), the team builds and deploys high-volume, personalized email campaigns that reach millions of loyalty members. As a Marketing Ops Developer, you’ll sit at the heart of that delivery — owning the HTML and journey development that brings each campaign to life. You’ll work closely with Campaign Managers, QA Analysts, and client teams to ensure every send is accurate, on-brand, and on time.

How you will make an impact

As a Marketing Ops Developer, you own the technical execution of campaigns from build through deployment. You’ll work across two core areas:

HTML Email Development

• Develop and maintain HTML/CSS email templates — ensuring accurate rendering across devices, email clients, and platforms
• Build reusable modular components and adapt client-specific templates to campaign requirements
• Test email rendering across clients and devices using tools such as Litmus or Email on Acid

Journey & Campaign Development

• Build and deploy outbound campaigns (primarily email) in Kobie-hosted platforms and client campaign management systems including Salesforce Marketing Cloud
• Configure journey logic, audience segmentation, targeting rules, and suppression lists per campaign specifications
• Implement dynamic content, personalization tokens, and promotional offer logic according to strategy requirements
• Own the final deployment step for all assigned campaigns — ensuring accuracy and on-time delivery

Execution & Collaboration

• Execute A/B and multivariate (MVT) test configurations according to defined test plans
• Coordinate asset handoffs with Campaign Managers and content partners; flag dependency gaps proactively
• Document execution best practices and maintain build standards within the Development pillar
• Follow platform tooling standards and governance guidelines established by Campaign Management

At the end of the first year, success means: campaigns build accurately and on schedule, builds consistently pass QA with minimal rework, and platform standards and SOPs are followed without prompting

What you need to be successful

Required

• 1–3 years of experience in email development, marketing operations, or digital campaign execution

• Hands-on experience with HTML and CSS for email, including cross-client rendering

• Experience with at least one enterprise campaign platform — Salesforce Marketing Cloud preferred

• Foundational understanding of journey orchestration — able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform

• Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs. triggered deployment

• Understanding of A/B and MVT testing mechanics — able to configure test variants, split audiences, and execute test sends according to a defined test plan

• Understanding of audience segmentation, targeting logic, and data-driven personalization

• Strong attention to detail; proactive about catching discrepancies before campaigns go to QA

• Clear communicator — able to flag issues and ask the right questions before builds begin

• Bachelor’s degree or equivalent experience

Preferred

• Experience with Litmus, Email on Acid, or equivalent rendering test tools

• Familiarity with AMPScript, SQL, or other scripting/query languages used in campaign platforms

• Experience with additional ESPs such as Adobe Campaign, Braze, Iterable, or Marketo

• Knowledge of dynamic content and conditional content logic within campaign platforms

• Exposure to multi-channel or cross-channel campaign orchestration (email + SMS, push, or direct mail)

• Experience using project/workflow management tools such as Workfront or Jira