Marketing Manager

Pegasus Residential is a fast growing, Atlanta based, property management company with a strong Southeastern presence. Our company culture is a little different than most. We love to have fun, play hard and work even harder. Our offices are exciting, fast paced and we expect only the best. We are not for everyone; in fact we are only right for a very few…are you one of the few?

So, what’s in it for you?

• Upward mobility and true career growth
• 15 days of PTO
• 14 Paid Holidays
• 100% Paid Medical Benefits for Employee
• 401k with company match
• Excellent culture to thrive in a best in class environment
• Career growth, development, chance to lead and move up
• Supportive leadership and teams
• $1000-$1500 employee referral bonus
• Flexible work schedule (2 days in office, 3 days remote)
• Pay $80,000 + bonus

Duties

Social Media:

• Work with agencies to assisting in the creation of social media campaigns and calls-to-action that drive target renters to property sites and generate leads and interaction
• Staying ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub for employee recruiting along with the recruiting department.
• Implementing Social Media SEO tactics aligned with our properties’ keyword and SEO strategies.
• Conduct competitive analysis studies on competitors.

Design/ Engagement:

• Prepare work to be accomplished by gathering information and materials from community managers, regional managers, client and Marketing VP.
• Plan concept for future marketing themes.
• Illustrate concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
• Obtain approval of concept and pricing by submitting rough layout for approval to VP or regional manager.
• Prepares final layout of finished copy and art.
• Complete projects by coordinating with outside agencies, art services, printers, etc.
• Contribute to team effort by participating in and helping create team functions and events.
• Work with New Business Development team to prepare for presentations

Skills and Qualifications: Graphic Design Skills, Layout Skills, Creative Services, Customer Focus, Creativity, Flexibility, Deadline-Oriented, Desktop Publishing Tools, Acute Vision, Knowledge of Adobe Creative Suite, Power Point.

Analytics/ Advertising/ Feeds:

• Set up new properties in the Pegasus CRM program and apply tracking to advertising sources for each property.
• Analyze the success of ad campaigns with the Pegasus CRM program.
• Make suggestions of advertising channels and spend to community manager, regional manager, client and vice president.
• Create content for property ad syndication to all ILS channels.
• Create content for new community websites through web provider.
• Analyze SEO/ SEM campaigns.
• Analyze Google Analytics for campaign success.
• Meet with ownership groups to interpret advertising effectiveness.
• Work with marketing/ operations team to research new products and procedures for implementation.

COMPETENCIES AND QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Minimum of 2 years experience as a marketing manager in multifamily (preferred)
• Property management experience required
• Self-directed and proactive, work independently with broad guidelines
• Build teamwork and cooperation among individuals and departments
• Demonstrate effective communication skills by listening effectively, transmitting accurate information and actively seeking feedback
• Demonstrate excellent organizational skills with the ability to prioritize and work effectively on multiple tasks in a fast-paced, demanding environment.
• Has a creative mindset. Thinks outside the box in marketing/sales ideas based on the needs of the specific community.
• Highly motivated individual
• Flexible in travel and long-term assignments based on the needs of the company and community.
• Be attentive to detail and adherence to company standards
• Meet deadlines

EDUCATION AND/OR EXPERIENCES

KNOCK, Google Analytics, Onesite, Yardi Facebook for Business, Professional Communication and Presence, Knowledge of Apartment ILS Providers

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position the employee is frequently required to stand; walk; sit and climb or balance. The employee is occasionally required to stoop, kneel, crouch, or crawl and taste or smell. The employee must regularly lift and /or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

TECHNOLOGY SKILLS

To perform this job successfully, an individual should have advanced technical skills (Microsoft Excel, Power Point, Office, and Word). Additional software systems will be required. Ability to use general office equipment such as telephone, fax machine, printer and copier.