Marketing Manager

The Marketing Manager is a dynamic, strategic leader responsible for driving marketing performance and partnership across a portfolio of properties. Serving as the primary marketing contact for both internal operations and external ownership groups, this role ensures every community has a clear, data-informed strategy designed to drive occupancy, optimize spend, and elevate brand perception. 

This role is where strategy meets execution. You’ll partner directly with Operations and Asset Management leaders—both within Bell Partners and with external clients—to translate business objectives into measurable marketing outcomes. You’ll oversee the planning, analysis, and storytelling behind each property’s performance, managing marketing initiatives from idea through impact. 

If you thrive in an environment where no two days look the same, where strategic thinking meets hands-on action, and where relationships and results go hand in hand, this is your role. 

Key Responsibilities 

Portfolio Leadership & Strategy 

• Own the marketing strategy and performance for an assigned portfolio of communities, ensuring alignment with business goals and ownership objectives. 

• Serve as the primary marketing contact for internal and external stakeholders, including Operations leadership, Asset Managers, and Ownership groups. 

• Lead quarterly and ad hoc client updates, delivering clear performance insights, data-driven recommendations, and marketing roadmaps. 

• Collaborate cross-functionally to ensure each property’s marketing approach is cohesive, effective, and measurable. 

• Provide proactive recommendations on pricing strategy, creative needs, and digital mix to maximize lead generation and conversion. 

Client & Stakeholder Partnership 

• Build and maintain strong relationships with both internal and external partners, acting as a trusted advisor and subject matter expert. 

• Serve as the liaison between the property operations team, ownership, and the full marketing organization. 

• Lead marketing discussions during property reviews, business planning sessions, and transitions, ensuring all parties are informed and aligned. 

• Ensure marketing plans reflect each client’s priorities, market realities, and brand standards. 

• Partner with ownership and investment teams on due diligence and marketing strategy for acquisitions and dispositions. 

• Work with marketing managers, operations, marketing vendors and other stakeholders to understand the market to bring relevant and timely information to the pitch and/or marketing plans 

• Work with the business development and marketing team to create the materials for the pitch including competitive benchmarking, RFPs, marketing plans, and any other materials to support client business development.                                                                                               

• Attend pitch meetings and lead the marketing section of the pitch where necessary 

Performance Management 

• Monitor and analyze key performance indicators (KPIs) across your portfolio, including lead-to-lease performance, cost-per-lead, and occupancy trends. 

• Use data to identify risks and opportunities, ensuring marketing spend is optimized for ROI. 

• Collaborate with the Performance Marketing to translate data into actionable insights and campaign improvements. 

• Develop and deliver quarterly property reports (QPRs) and strategic performance updates for clients and leadership. 

Team Collaboration & Mentorship 

• Partner closely with the Director of Account Management to ensure consistency and excellence across the function. 

• Support and mentor Marketing Associates and Coordinators, helping them develop into future leaders of the organization. 

• Work cross-functionally with peers in Transitions, Brand, and Performance Marketing to streamline workflows and enhance collaboration. 

• Contribute to continuous process improvements, offering ideas that make the team faster, sharper, and more impactful. 

Operational Excellence 

• Ensure all marketing deliverables are executed accurately, efficiently, and in compliance with Bell brand standards. 

• Collaborate with Operations and Finance to ensure marketing budgets are properly built, monitored, and optimized. 

• Support new technology adoption and the rollout of process enhancements within the Account Management function. 

• Represent marketing during key client meetings, ensuring Bell’s voice is strategic, confident, and performance-oriented. 

Qualifications 

• 5–7 years of marketing experience, ideally within multifamily, real estate, or agency account management environments. 

• Proven success managing marketing strategy across large or complex portfolios. 

• Strong data literacy with the ability to interpret analytics and build persuasive, insight-driven narratives. 

• Exceptional relationship management skills with experience engaging executive-level clients. 

• Excellent organizational, communication, and presentation skills. 

• Ability to work in a fast-paced environment with shifting priorities and tight deadlines. 

• Proficiency with marketing platforms such as Google Analytics, Yardi, CRM systems, and content management tools. 

• Bachelor’s degree in Marketing, Communications, or related field preferred. 

Who You Are 

• Strategic and hands-on. You can think big, act fast, and adapt quickly. 

• Confident and collaborative. You build trust through clear communication and consistent delivery. 

• Analytical and action-oriented. You translate data into decisions that drive measurable results. 

• Relationship-driven. You understand that strong partnerships are the foundation of great marketing. 

• Dynamic and resourceful. You thrive in motion — no two days are the same, and that’s exactly how you like it. 

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