Marketing Manager - Demand Generation

Fama is the innovator in online screening that makes hiring great people easy. Combining Fama’s groundbreaking AI technology and ability to integrate across the HR Tech stack, the solution compliantly searches over 10,000 online public sources to help companies avoid workplace misconduct, prevent costly legal action and ultimately, make better decisions. By modernizing candidate screening and due diligence, Fama helps organizations, agencies, and investors improve the quality of hires, make the most of each investment and build successful businesses.

Headquartered in Los Angeles, CA, Fama has raised over $30M and is backed by some of the world’s leading venture capitalists and institutional investors. We’re FCRA, EEOC, and SOC2 compliant, and integrate with major HRIS, ATS, and background check solutions. To learn more, visit Fama.io.

Position Overview: 

We are looking for an experienced and results-driven Marketing Manager with a strong focus on demand generation. As the Marketing Manager, you will be responsible for developing and executing strategies that drive lead generation, customer acquisition, and revenue growth. You will manage the demand generation funnel, optimize our CRM systems, enhance our reporting and collaborate with sales to ensure alignment on revenue targets.

Responsibilities:

• Lead the development and execution of demand generation strategies across digital marketing channels, including paid media, email, Intent data platforms, content, SEO/SEM, and webinars.
• Work with the VP of Marketing to refine the customer acquisition strategy and measurement across 4 different ICPs.
• Oversee the management and optimization of the CRM platform to ensure data accuracy, segmentation, and effective campaign execution.
• Drive the creation of multi-channel lead generation campaigns that support sales targets and revenue growth.
• Collaborate with sales teams to enhance current lead scoring models and ensure proper lead handoff and nurturing through the CRM.
• Analyze marketing performance data to optimize campaigns, improve conversion rates, and maximize ROI.
• Review, enhance and develop reporting dashboards to track KPIs and provide insights on lead generation, customer acquisition, and marketing effectiveness.
• Manage and serve as the main point of contact for demand generation tools and third-party vendors.
• Ensure the CRM system is integrated with marketing automation tools for seamless campaign execution and data flow.
• Stay updated on new AI technology to increase performance, automation, speed, and personalization.

Who You are:

• Strong strategic planning and analytical skills, focusing on process improvement and innovation.
• Someone who thrives in collaborative, people-first environments, bringing energy, empathy, and inclusivity to every interaction.
• Seamlessly build bridges, uplift voices, and create meaningful connections, ensuring collective success is always the priority.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 7+ years of experience in marketing, with a focus on demand generation and CRM management.
• Advanced skills in data analytics, G-suite, and Microsoft Excel.
• Proficiency in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proven track record of driving lead generation and revenue growth through digital marketing strategies.
• Experience with intent data tools and AI B2B tools a plus.
• Demonstrated advanced experience effectively collaborating and communicating with direct and indirect team members via video and other digital tools within a remote work environment to perform job responsibilities.

People are our business. Join a team that celebrates you.

Remote first - Flexible work environment.

Our flexible workplace comes with vacation days, sick days, volunteer time off, and paid parental leave.

Great Financial Incentives. competitive compensation packages, stock options, and generous 401(k) plans with a match.

Employees can access Wellness Programs such as Teladoc, TalkSpace therapy, Peloton, and more for FREE.

We believe that becoming an increasingly diverse, equitable, and inclusive workplace makes us a more successful and resilient organization. We embrace equal opportunity for all applicants and seek to foster and preserve a culture of belonging for our employees. We recognize and appreciate that the more inclusive we are, the better we will function as a team. We are committed to providing equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, gender identity, gender expression, age, marital or family status, disability, military veteran status, and any other status or background.