Responsible for creating and executing marketing strategies for Promotional Products, lead generation, and running comprehensive marketing campaigns across various channels.
Job Summary & Responsibilities
- Own and execute marketing strategy for Promotional Listing Products and Article Reprints
- Utilize knowledge of HubSpot Marketing Hub and SalesHub to streamline and automate marketing and sales processes
- Focus on new customer acquisition, renewals, and upsell opportunities to drive revenue growth
- Assist sales team with lead generation and optimization of email communication
- Coordinate and create comprehensive marketing campaigns across various channels including email, banner advertising, strategic site placements, print advertising, paid search, and social media
- Collaborate with the Marketing Director, sales team, and designers to ensure alignment and consistency in marketing efforts
- Experience with HubSpot Marketing Hub and Sales Hub
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Proven track record of successful lead generation and revenue growth
- Ability to multitask and prioritize in a fast-paced environment
- Creative thinker with the ability to develop innovative marketing campaigns
- Collaborative team player with strong leadership skills
Bachelor's degree or equivalent experience preferred
Top Skills
Hubspot Marketing Hub
Hubspot Sales Hub
The Business Journals Charlotte, North Carolina, USA Office
120 W Morehead St, Charlotte, North Carolina, United States, 28202-1816
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
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- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
