Automation Anywhere Logo

Automation Anywhere

Marketing Manager – Product Demos & Launch Enablement

Posted 5 Days Ago
Be an Early Applicant
In-Office or Remote
2 Locations
160K-185K Annually
Senior level
In-Office or Remote
2 Locations
160K-185K Annually
Senior level
Responsible for creating engaging product demos, collaborating with product management, leading product launches and aligning messaging with customer needs.
The summary above was generated by AI

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity
 

This role is responsible for creating engaging, customer-centric product demos that clearly showcase how our solutions work and the business value they deliver. You’ll collaborate closely with Product Management to understand complex features and translate them into intuitive, outcome-driven demo experiences for both sales enablement and website visitors. Additionally, you’ll lead the project management of product launches and releases, ensuring cross-functional alignment and timely execution.

You will make an impact by being responsible for:
 

Demo Development:

  • Design and build interactive product demos tailored to key personas and use cases.

  • Collaborate with Product, Engineering, and Sales to ensure demos reflect real-world scenarios and business outcomes.

  • Maintain a library of demo assets for use across sales, marketing, and web channels.

Sales Enablement:

  • Equip sales teams with demo scripts, walkthroughs, and training materials.

  • Ensure demos are aligned with messaging and objection-handling strategies.

  • Website Integration:

  • Partner with web and content teams to embed interactive demos on the website to drive engagement and conversion.

​Product Launch Management:

  • Lead cross-functional planning and execution of product launches and feature releases.

  • Develop launch plans, timelines, and deliverables across marketing, sales, and customer success.

  • Track and report on launch performance and adoption metrics.

  • Customer-Centric Storytelling:

  • Translate technical capabilities into clear, outcome-oriented narratives that resonate with both IT and business buyers.

  • Ensure demos and launch materials reflect the voice of the customer and real-world impact.

You will be a great fit if you have:

  • 5+ years of experience in B2B SaaS marketing, product marketing, or sales enablement.

  • Experience in fast-paced startup environments.

  • Strong understanding of automation, AI agents, or intelligent systems.

  • Proven ability to simplify complex products into intuitive, engaging demo experiences.

  • Excellent project management and cross-functional collaboration skills.

  • Strong storytelling and communication abilities, especially for technical and business audiences.

  • Experience creating demos for both technical (IT/developer) and business (operations, support, finance) personas.

  • Familiarity with demo platforms, interactive content tools, and video production.

  • Background in managing product launches and GTM coordination.

Why Join Us?

  • Be part of a company shaping the future of enterprise automation and AI.

  • Work with a passionate, high-performing team in a dynamic, high-growth environment.

  • Competitive compensation, equity, and benefits.

  • Opportunity to lead high-impact initiatives that directly influence customer engagement and growth.

The base salary range for this position in California, New York, and Washington is $175,000 to $185,000 and outside of those locations is $160,000 to $170,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for discretionary bonus payments, equity and a full range of medical and other benefits.

Benefits and perks you’ll appreciate:

  • Flexible work schedule / remote roles
  • Unlimited Personal Time Off
  • 12 holidays off per year
  • 4 days volunteer time off per year
  • Eligible for 4 company Achievement days off per year
  • Variety of health care and well-being benefits
  • Paid family/parental leave
  • We are a designated “Best Place to Work” for 2 years in a row! Learn more here
  • Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected].

At this time, we typically do not offer visa sponsorship for this position. Candidates should generally be authorized to work in the United States without the need for current or future sponsorship.

All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.

Top Skills

B2B Saas
Demo Platforms
Interactive Content Tools
Video Production

Similar Jobs

24 Minutes Ago
Remote
US
Senior level
Senior level
Artificial Intelligence • Enterprise Web • Machine Learning • Natural Language Processing • Software • Conversational AI • Automation
The GTM Enablement Program Manager will enhance the GTM team's effectiveness by managing onboarding, training, and enablement processes, focusing on sales success and productivity.
Top Skills: GongGuruSalesforceWorkrampZoom
34 Minutes Ago
Remote
USA
170K-210K Annually
Senior level
170K-210K Annually
Senior level
Software • Defense
The Application Security Engineer will identify and fix security vulnerabilities in the application and infrastructure, ensuring compliance with standards. They will also mentor other engineers, improve security practices, and enhance the organization's security posture.
Top Skills: AnsibleAWSCi/CdDockerDynamic AnalysisFirewallsHelmIntrusion DetectionJavaScriptKubernetesLinuxStatic AnalysisTerraform
34 Minutes Ago
Remote
2 Locations
150K-170K Annually
Senior level
150K-170K Annually
Senior level
Software • Defense
Lead the development of data analytics practices at Onebrief, focusing on governance, customer value metrics, and data-driven decision making.
Top Skills: AWSFivetranGrafanaPower BISQL

What you need to know about the Charlotte Tech Scene

Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.

Key Facts About Charlotte Tech

  • Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
  • Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
  • Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
  • Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account