Marketing Manager, Lifecycle Programs

Sprout Social is looking to hire a Marketing Manager, Lifecycle Programs to the Customer Marketing team.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

What you’ll do

• Develop the strategy for - and create and optimize the execution of - self-service/online-only customer lifecycle programs, identifying key milestones, messages and experiences that drive onboarding, product adoption and retention.
• Assist in building and operating Sprout’s customer communications strategy, programmatically launching relevant communications to target customers and continually iterating approaches to improve outcomes.
• Oversee project planning for lifecycle programs, setting clear timelines, deliverables, and resourcing to ensure smooth execution across teams.
• Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Lifecycle team, but to transform the way the team works and what they deliver to the business
• Analyze program performance and customer engagement, sharing insights with stakeholders, and making data-driven adjustments to optimize performance. 
• Build strong relationships and collaborate with key stakeholders, including teams in Product, Customer Experience, Customer Education, Marketing Operations, Brand Creative and Product Marketing.
• Leverage a variety of channels—including email, webinars, in-product messaging, Sprout’s community, and more—to reach customers and achieve program goals.

What you’ll bring

We’re looking for a passionate and creative marketer who can develop and launch marketing programs that earn Sprout customers for life. If you thrive in a collaborative, dynamic environment and have a customer-first mindset, you might be a fit for this role.

The minimum qualifications for this role include:

• 8+ years of relevant marketing experience, with 6+ years in Lifecycle Marketing, Customer Marketing, or Marketing Program Management roles
• Experience in creating or supporting B2B customer lifecycle programs
• Proven track record of developing and executing cross-functional customer marketing programs or projects from ideation through reporting outcomes and future iteration planning
• Demonstrable expertise in standalone and evergreen email marketing campaigns

Preferred qualifications for this role include:

• Relevant experience creating at-scale engagement marketing for self-service/online only customers 
• Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams
• Familiarity with social media marketing, social media marketers and the social media marketing tech landscape
• Experience with data analysis, reporting, and marketing analytics
• User-level familiarity with marketing technologies like Salesforce, Marketo, Pendo, and Gainsight
  

How you’ll grow

Within 1 month, you’ll plant your roots, as you:

• Participate in Sprout’s new hire onboarding program, including an introduction to our product and an overview of the company’s vision, strategy, and values.
• Collaborate with your manager to set initial priorities and understand the expectations for your role.
• Get to know your team members and understand how our customer communications and lifecycle strategy align with the marketing organization’s goals. 
• Learn about our marketing strategy, OKRs and personas.
• Start participating in weekly stand-ups, team meetings and marketing rituals. 

Within 3 months, you’ll start hitting your stride as you:

• Develop an understanding of Sprout’s customers and communications channels, recognizing current practices and identifying areas for growth.
• Shadow cross-functional teams to develop deep understanding of every stage of the Sprout customer journey.
• Gain familiarity with Sprout’s brand guidelines to effectively create customer communications and lifecycle programs.
• Contribute to the creation of in-flight and upcoming customer communications and lifecycle programs, sharing ideas and feedback.
• Report on lifecycle programs and review historical data.
• Build relationships with key teams including Product, Product Marketing, Customer Experience, Customer Education, Marketing Operations and Brand Creative.
  

Within 6 months, you’ll be making a clear impact as you:

• Lead the execution of new lifecycle programs, working closely with Product, Customer Experience, Marketing Operations, and other teams.
• Present program reporting and insight to stakeholders, including suggestions for improving lifecycle efforts.
• Identify areas for improving program ideation and planning, and provide constructive feedback to improve team collaboration.

Within 12 months, you’ll have established yourself in the role, as you:

• Test, fail, learn, and apply new tactics and operational processes to grow your impact.
• Contribute to quarterly and annual planning discussions, providing input on how lifecycle programs can align with broader marketing goals.
• Communicate the results and impact of customer lifecycle initiatives, and suggest strategies for continued growth.

Note: The outlined timeline above represents an ideal scenario. Flexibility may be required based on business needs and additional projects as determined by your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including work location, relevant experience and skills, the responsibility of the role, and job duties/requirements. In the United States, we have two geographic pay zones. For this role, our current base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): Min $110,000, Mid $135,000 Max $160,000 USD annually
• Zone 2 (All other US states): Min $100,000 Mid $125,000 Max $150,000 USD annually

The listed ranges represent the full earning potential in this position. Starting salaries for well-qualified new hires are typically around the midpoint of the range. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.

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