Marketing Lifecycle Manager

Every year, one million businesses shut down, yet the process remains messy, expensive, and underserved. At SimpleClosure, our mission is to make business shutdowns seamless, compliant, and stress free, because closing a company shouldn’t feel harder than starting one.

We recently raised our $15 million Series A and were named one of Fast Company’s Most Innovative Companies of 2025. Backed by top investors and trusted by hundreds of startups, we’re rapidly establishing ourselves as the technology leader in this space. Join us and make an outsized impact as we create innovative solutions for businesses, their teams, and their stakeholders.

As our Marketing Lifecycle Manager, you’ll own and optimize the end-to-end customer journey from first touch through activation. This role sits at the intersection of lifecycle strategy, marketing operations, and GTM execution, with a clear focus on improving conversion across various motions.

You’ll be the first full-time lifecycle and marketing operations hire, reporting up the Demand Gen Lead, and working closely with Sales, and RevOps to design, execute, and scale lifecycle programs that drive pipeline and revenue. Your work will directly shape how prospects experience SimpleClosure at every stage of the funnel.

The ideal candidate is both strategic and execution-oriented. This position is for someone who loves building thoughtful journeys, writing high-performing lifecycle messaging, and using data to continuously improve performance.

*Ideal candidates MUST be located in New York City or Los Angeles metro areas.

• Own the end-to-end execution of lifecycle and marketing operations programs—from setup and segmentation through execution, QA, and performance analysis

• Design and maintain lifecycle flows that ensure effective lead capture, education, qualification, and handoff into the appropriate motion (Sales-led, self-serve, or partner-driven)

• Build and maintain email programs, automations, workflows, and tagging in HubSpot to support inbound, outbound, and partner-driven motions

• Develop and maintain audience segmentation and ICP-based targeting across buyer personas and funnel stages (e.g., founders, finance leaders, legal stakeholders; early education vs. high-intent conversion)

• Partner closely with Sales and RevOps to improve qualification, routing, handoff, and follow-up experiences

• Support outbound, partner, and cross-sell motions through list building, segmentation, and operational enablement

• Adapt lifecycle messaging and paths based on audience, intent, and channel to maximize relevance and conversion

• Monitor conversion performance across key funnel steps and share insights with Sales, RevOps, and Growth to drive continuous improvement

• Run experiments across messaging, timing, sequencing, and lifecycle paths to improve conversion rates

• 3–5+ years of experience in lifecycle marketing, marketing operations, or growth marketing (B2B SaaS preferred)

• Hands-on experience building and operating lifecycle programs, automations, and workflows in HubSpot

• Strong understanding of lifecycle design, cohort-based segmentation, and conversion optimization across high-intent funnels

• Experience owning or influencing email nurtures, tagging, and segmentation

• Experience supporting outbound and partner-driven motions through segmentation, list building, and enrichment tools (e.g., Clay)

• Proven ability to partner closely with Sales and RevOps, incorporating feedback into lifecycle programs and operational setup

• Data-driven and analytical, with experience using funnel and conversion metrics to guide experimentation and iteration

• Strong operator mindset, comfortable owning end-to-end execution in a fast-paced, cross-functional environment

• Compensation: $75,000 - $135,000

• Unlimited PTO

• Competitive equity package

• Employer Covered Medical Benefits

• Hybrid in Los Angeles or New York City

• Two in-person team retreats a year