Drive user and creator acquisition through social content, creator partnerships, referral and ambassador programs, and paid acquisition campaigns. Track conversions and retention using GA4, pixel tracking, analytics dashboards, and A/B testing. Develop growth loops and convert visibility into paying users while closing early creator and advertiser deals for the Tuniform Ads pilot.
Drive user and creator acquisition through content, partnerships, and performance campaigns. Convert visibility into active, paying users.
Key Resposibilities :
Manage social content (Instagram, TikTok, LinkedIn) and creator collabs
Launch growth loops (referral system, ambassador program)
Run paid acquisition campaigns (small-budget A/B testing)
Track conversions via GA4, pixel tracking, and analytics dashboards
Close early deals with creators and advertisers for Tuniform Ads pilot
Profile :
Data-oriented marketer with creative execution skills
Understands funnels, retention metrics, and influencer marketing
Ideally can manage both acquisition and brand side
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
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- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
