Own and execute DemandFactor’s marketing strategy across demand generation, ABM, digital performance, brand, content, analytics, attribution, and budgeting. Partner with Sales to drive measurable pipeline and ROI, build the marketing function from the ground up, manage KPIs, and recruit and develop the marketing team in a flexible remote environment.
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We’re looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you’ll do
- Own and execute DemandFactor’s marketing strategy
- Lead demand-gen, ABM, and digital performance programs
- Build a strong brand and high-impact content engine
- Partner closely with Sales to drive full-funnel results
- Manage marketing KPIs, analytics, attribution, and budget
- Build and grow the marketing team
What we’re looking for
- 7–10+ years in B2B marketing (demand gen, performance, growth)
- Proven success in driving measurable pipeline and ROI
- Experience building marketing functions from the ground up
- Strong analytical, strategic, and leadership skills
- Excellent communication and execution abilities
Why DemandFactor
- High-impact leadership role
- Full ownership and autonomy to shape marketing
- Data-driven, innovative environment
- Flexible, remote workplace
Similar Jobs
Fintech
Leads and builds a dedicated Retirement & Wealth marketing organization spanning product, segment, brand, communications, demand generation, lifecycle engagement, sales enablement, creative, and marketing operations. Develops integrated B2B, B2C, and B2B2C strategies, drives demand and asset growth, oversees customer engagement and marketing technology, and connects investment to measurable revenue, pipeline, retention, and brand outcomes. Partners with executive leadership and cross-functional teams in a regulated financial-services environment.
Top Skills:
Account-Based MarketingArtificial IntelligenceCampaign OrchestrationCRMCustomer Data AnalyticsLead ManagementMarketing AutomationPersonalizationPredictive AnalyticsSeo/SemSocial Media
Yesterday
Consulting
Leads Gartner research and thought leadership on marketing measurement, analytics, optimization, and AI-enabled decision-making. Develops actionable insights, market analysis, forecasts, and strategic recommendations for executives and clients. Presents at conferences and briefings, supports sales, reviews content, mentors analysts, and improves research processes. Requires deep expertise in marketing mix modeling, incrementality, experimentation, attribution, marketing ROI, predictive analytics, AI-enabled analytics, and marketing operating models, plus 12+ years of relevant experience.
Top Skills:
Artificial IntelligenceAttributionData ManagementExperimentationIncrementality TestingMarketing Intelligence SystemsMarketing Mix Modeling (Mmm)Predictive Analytics
HR Tech • Information Technology • Payments • Software
Leads BenefitHub’s global, high-volume newsletter and email marketing program across 22 markets. Owns monetization, campaign execution, deliverability, segmentation, lifecycle journeys, analytics, compliance, vendor relationships, and ESP strategy. Builds and optimizes campaigns, manages sponsored placements, reports performance, and leads a team of email marketers while balancing commercial outcomes with member experience.
Top Skills:
Can-SpamCaslDkimDmarcGdprGoogle Postmaster ToolsIterableLyticsMicrosoft SndsSpfValidity Everest
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
