Marketing Coordinator

Welcome to Ternus, where our foundation is built on a simple yet transformative idea: a lending company created by investors, for investors. In the dynamic world of real estate investment, we saw a gap – a need for a lender who not only provides funds but understands the journey, challenges, and aspirations of fellow investors. That’s where our story begins.

Ternus was built by investors, for investors. We move fast, communicate clearly, and focus on execution. Our job is simple: deliver capital without friction and support investors building real businesses.

About the Role

We are hiring a Marketing Coordinator focused on lifecycle marketing and automation. This role owns execution inside Salesforce and Pardot, building and optimizing campaigns that generate, nurture, and convert borrowers, brokers, and referral partners.

This is a hands on role responsible for campaign build, segmentation, reporting, and performance improvement across the customer journey.

Core Responsibilities

Lifecycle and CRM Automation

·        Build and manage automated nurture, onboarding, and reactivation campaigns

·        Own audience segmentation, tagging, and data hygiene inside Salesforce

·        Develop and maintain Pardot engagement programs and workflow logic

·        Launch campaigns and ensure team alignment prior to go live

Performance and Reporting

·        Track engagement, conversion, and attribution metrics

·        Analyze first touch and last touch performance to evaluate ROI

·        Deliver reporting with clear recommendations to improve results

Secondary Responsibilities

Customer Experience Programs

·        Supporting organic and paid efforts in social and search

·        Identify opportunities to improve lifecycle messaging and timing

·        Assist with other marketing functions as needed

Budget and Planning Support

·        Track marketing invoices and monitor spend against budget

·        Assist with annual planning and vendor forecasting

Required Qualifications

·        BA or BS in marketing, business, or equivalent experience in a role

·        Experience working in a CRM and marketing automation platform, preferably Salesforce and Pardot

·        Strong understanding of email marketing best practices

·        Comfortable working with segmentation and performance data

·        Organized and able to manage multiple priorities

Preferred Qualifications

·        Experience in restricted categories or categories with a longer sales cycle

·        Familiarity with HTML

·        Experience with analytics platforms

·        Experience with SMS