The Marketing Campaign Manager will develop and execute campaign strategies, manage influencer relationships, and analyze campaign performance to optimize results.
Job Duties:
- Ideate and implement comprehensive campaign strategies, budgets, and timelines, ensuring seamless execution and delivery
- Collaborate with the creative team to develop visually appealing and impactful marketing assets
- Manage relationships with influencers and vendors to ensure effective campaign execution
- Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI
- Identify opportunities for campaign improvements and implement strategic adjustments, as needed
- Stay updated with marketing trends, technologies, and best practices
- Perform additional related duties, as assigned
Required Skills and Qualifications:
- Bachelor’s degree in marketing, advertising, business, or a related field
- 5+ years of experience managing campaigns across multiple media mediums
- Digital marketing experience with Meta Ads, TikTok, Twitter, YouTube, Google Ads, etc
- Creative thinking with a strong track record of on-time deliverables
- Comfort working cross-departmentally and proven effectiveness in managing up to ensure campaign deliverables are met by each department
- Deep knowledge and understanding of gaming and anime fandoms
- An understanding of streaming culture and PC gaming is preferred
Physical Demands:
- Able to sit and/or stand for the duration of the workday
- Able to use a keyboard, headset, and computer monitor for the workday
- Must be able to lift up to 15 pounds at times
Top Skills
Google Ads
Meta Ads
Tiktok
Twitter
Youtube
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
